RwandAir
Rwanda's national flag carrier airline.
RwandAir at a glance
RwandAir is a travel website and one of the most visited sites in Rwanda, currently ranked #10 in the country. It was founded in 2002 and is headquartered in Kigali, Rwanda. Today RwandAir is owned by Government of Rwanda. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through ticket sales, cargo.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.3 million / month | +2% |
| Q2 | ≈ 0.3 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.3 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Rwanda, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Rwanda86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Rwanda
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rwandair | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Rwanda web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Rwanda
Company information
- Website
- rwandair.com
- Sector
- Travel
- Owner
- Government of Rwanda
- Owner type
- State-owned enterprise
- Founded
- 2002
- Headquarters
- Kigali, Rwanda
- Employees
- 1,000+
- Ownership
- Government of Rwanda controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- USD 150 million (estimated)
- Languages
- English, Kinyarwanda, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- USD 150 million (estimated)
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
RwandAir operates a travel booking platform focused on Rwanda. Rwanda's national flag carrier airline. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Cargo
International presence
- Primary market
- Rwanda
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Rwanda)
- #10 in this index
- Sector rank
- Leading travel site in Rwanda
- Global rank
- Top 1,100,000 worldwide
What is RwandAir?
RwandAir (rwandair.com) is a travel booking platform serving users in Rwanda. Rwanda's national flag carrier airline. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns RwandAir?
The site is operated by Government of Rwanda. The company was established in 2002 and is headquartered in Kigali, Rwanda. It employs around 1,000+.
Traffic and audience
Traffic estimates place RwandAir at roughly 0.3 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How RwandAir makes money
Revenue comes primarily from ticket sales, alongside cargo.
Competitors in Rwanda
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
RwandAir is founded in Kigali, Rwanda.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Rwanda.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns RwandAir?
RwandAir is operated by Government of Rwanda. State-owned enterprise structure, based on public filings and press reporting.
Where is RwandAir headquartered?
RwandAir is headquartered in Kigali, Rwanda.
When was RwandAir founded?
RwandAir was founded in 2002.
How many employees does RwandAir have?
RwandAir employs approximately 1,000+ people.
What is RwandAir's revenue?
RwandAir's revenue: USD 150 million (estimated).
How does RwandAir make money?
Mainly ticket sales, cargo.
Is RwandAir publicly traded?
RwandAir's ownership: State-owned enterprise.
How many visitors does RwandAir get?
Third-party estimates place RwandAir at roughly 0.3 million visits per month, mostly from Rwanda, with 71% mobile traffic.
Is RwandAir safe?
RwandAir is an established travel site founded in 2002 and ranked #10 in Rwanda; use the official domain rwandair.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrwandair.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRwanda and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos