Saint Lucia Tourism Authority
Official tourism and travel planning site for Saint Lucia.
Saint Lucia Tourism Authority at a glance
Saint Lucia Tourism Authority is a travel website and one of the most visited sites in Saint Lucia, currently ranked #4 in the country. It was founded in 1997 and is headquartered in Castries, Saint Lucia. Today Saint Lucia Tourism Authority is owned by Saint Lucia Tourism Authority. Our estimates put its audience at ≈ 0.4 million visits per month. The business earns money mainly through government funded.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.4 million / month | +2% |
| Q2 | ≈ 0.4 million / month | +3% |
| Q3 | ≈ 0.4 million / month | +3% |
| Q4 | ≈ 0.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Saint Lucia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Saint Lucia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Saint Lucia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| saint lucia tourism authority | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Saint Lucia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Saint Lucia
Company information
- Website
- stlucia.org
- Sector
- Travel
- Owner
- Saint Lucia Tourism Authority
- Owner type
- Government agency
- Founded
- 1997
- Headquarters
- Castries, Saint Lucia
- Ownership
- Saint Lucia Tourism Authority controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Saint Lucia Tourism Authority operates a travel booking platform focused on Saint Lucia. Official tourism and travel planning site for Saint Lucia. Revenue comes mainly from government funded, supported by the other lines listed below.
- Government funded
International presence
- Primary market
- Saint Lucia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Saint Lucia)
- #4 in this index
- Sector rank
- Leading travel site in Saint Lucia
- Global rank
- Top 600,000 worldwide
What is Saint Lucia Tourism Authority?
Saint Lucia Tourism Authority (stlucia.org) is a travel booking platform serving users in Saint Lucia. Official tourism and travel planning site for Saint Lucia. It ranks #4 among the most visited websites in the country in this index, within the travel category.
Who owns Saint Lucia Tourism Authority?
The site is operated by Saint Lucia Tourism Authority. The company was established in 1997 and is headquartered in Castries, Saint Lucia.
Traffic and audience
Traffic estimates place Saint Lucia Tourism Authority at roughly 0.4 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Saint Lucia Tourism Authority makes money
Revenue comes primarily from government funded, alongside .
Competitors in Saint Lucia
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Saint Lucia Tourism Authority is founded in Castries, Saint Lucia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Saint Lucia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Saint Lucia Tourism Authority?
Saint Lucia Tourism Authority is operated by Saint Lucia Tourism Authority. Government agency structure, based on public filings and press reporting.
Where is Saint Lucia Tourism Authority headquartered?
Saint Lucia Tourism Authority is headquartered in Castries, Saint Lucia.
When was Saint Lucia Tourism Authority founded?
Saint Lucia Tourism Authority was founded in 1997.
What is Saint Lucia Tourism Authority's revenue?
Saint Lucia Tourism Authority does not publish standalone revenue; income comes from government funded.
How does Saint Lucia Tourism Authority make money?
Mainly government funded.
Is Saint Lucia Tourism Authority publicly traded?
Saint Lucia Tourism Authority's ownership: Government agency.
How many visitors does Saint Lucia Tourism Authority get?
Third-party estimates place Saint Lucia Tourism Authority at roughly 0.4 million visits per month, mostly from Saint Lucia, with 71% mobile traffic.
Is Saint Lucia Tourism Authority safe?
Saint Lucia Tourism Authority is an established travel site founded in 1997 and ranked #4 in Saint Lucia; use the official domain stlucia.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsstlucia.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSaint Lucia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos