Samoa Tourism Authority
Official travel and destination site for Samoa.
Samoa Tourism Authority at a glance
Samoa Tourism Authority is a travel website and one of the most visited sites in Samoa, currently ranked #4 in the country. It was founded in 2004 and is headquartered in Apia, Samoa. Today Samoa Tourism Authority is owned by Samoa Tourism Authority. Our estimates put its audience at ≈ 0.2 million visits per month. The business earns money mainly through government funded.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.2 million / month | +3% |
| Q4 | ≈ 0.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Samoa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Samoa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Samoa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| samoa tourism authority | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Samoa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Samoa
Company information
- Website
- samoa.travel
- Sector
- Travel
- Owner
- Samoa Tourism Authority
- Owner type
- Government agency
- Founded
- 2004
- Headquarters
- Apia, Samoa
- Ownership
- Samoa Tourism Authority controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Samoa Tourism Authority operates a travel booking platform focused on Samoa. Official travel and destination site for Samoa. Revenue comes mainly from government funded, supported by the other lines listed below.
- Government funded
International presence
- Primary market
- Samoa
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Samoa)
- #4 in this index
- Sector rank
- Leading travel site in Samoa
- Global rank
- Top 1,000,000 worldwide
What is Samoa Tourism Authority?
Samoa Tourism Authority (samoa.travel) is a travel booking platform serving users in Samoa. Official travel and destination site for Samoa. It ranks #4 among the most visited websites in the country in this index, within the travel category.
Who owns Samoa Tourism Authority?
The site is operated by Samoa Tourism Authority. The company was established in 2004 and is headquartered in Apia, Samoa.
Traffic and audience
Traffic estimates place Samoa Tourism Authority at roughly 0.2 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Samoa Tourism Authority makes money
Revenue comes primarily from government funded, alongside .
Competitors in Samoa
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Samoa Tourism Authority is founded in Apia, Samoa.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Samoa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Samoa Tourism Authority?
Samoa Tourism Authority is operated by Samoa Tourism Authority. Government agency structure, based on public filings and press reporting.
Where is Samoa Tourism Authority headquartered?
Samoa Tourism Authority is headquartered in Apia, Samoa.
When was Samoa Tourism Authority founded?
Samoa Tourism Authority was founded in 2004.
What is Samoa Tourism Authority's revenue?
Samoa Tourism Authority does not publish standalone revenue; income comes from government funded.
How does Samoa Tourism Authority make money?
Mainly government funded.
Is Samoa Tourism Authority publicly traded?
Samoa Tourism Authority's ownership: Government agency.
How many visitors does Samoa Tourism Authority get?
Third-party estimates place Samoa Tourism Authority at roughly 0.2 million visits per month, mostly from Samoa, with 71% mobile traffic.
Is Samoa Tourism Authority safe?
Samoa Tourism Authority is an established travel site founded in 2004 and ranked #4 in Samoa; use the official domain samoa.travel and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssamoa.travel
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSamoa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos