São Tomé Tourism Guide
Travel guide and destination information for the islands.
São Tomé Tourism Guide at a glance
São Tomé Tourism Guide is a travel website and one of the most visited sites in Sao Tome and Principe, currently ranked #9 in the country. It was founded in 2011 and is headquartered in São Tomé, São Tomé and Príncipe. Today São Tomé Tourism Guide is owned by Private operator. Our estimates put its audience at ≈ 0 million visits per month. The business earns money mainly through advertising, bookings.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0 million / month | +2% |
| Q2 | ≈ 0 million / month | +3% |
| Q3 | ≈ 0 million / month | +3% |
| Q4 | ≈ 0 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Sao Tome and Principe, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Sao Tome and Principe86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Sao Tome and Principe
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| são tomé tourism guide | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Sao Tome and Principe web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Sao Tome and Principe
Company information
- Website
- saotome.st
- Sector
- Travel
- Owner
- Private operator
- Owner type
- Private company
- Founded
- 2011
- Headquarters
- São Tomé, São Tomé and Príncipe
- Ownership
- Private operator controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Portuguese, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
São Tomé Tourism Guide operates a travel booking platform focused on Sao Tome and Principe. Travel guide and destination information for the islands. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Bookings
International presence
- Primary market
- Sao Tome and Principe
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Sao Tome and Principe)
- #9 in this index
- Sector rank
- Leading travel site in Sao Tome and Principe
- Global rank
- Top 3,200,000 worldwide
What is São Tomé Tourism Guide?
São Tomé Tourism Guide (saotome.st) is a travel booking platform serving users in Sao Tome and Principe. Travel guide and destination information for the islands. It ranks #9 among the most visited websites in the country in this index, within the travel category.
Who owns São Tomé Tourism Guide?
The site is operated by Private operator. The company was established in 2011 and is headquartered in São Tomé, São Tomé and Príncipe.
Traffic and audience
Traffic estimates place São Tomé Tourism Guide at roughly 0 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How São Tomé Tourism Guide makes money
Revenue comes primarily from advertising, alongside bookings.
Competitors in Sao Tome and Principe
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
São Tomé Tourism Guide is founded in São Tomé, São Tomé and Príncipe.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Sao Tome and Principe.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns São Tomé Tourism Guide?
São Tomé Tourism Guide is operated by Private operator. Private company structure, based on public filings and press reporting.
Where is São Tomé Tourism Guide headquartered?
São Tomé Tourism Guide is headquartered in São Tomé, São Tomé and Príncipe.
When was São Tomé Tourism Guide founded?
São Tomé Tourism Guide was founded in 2011.
What is São Tomé Tourism Guide's revenue?
São Tomé Tourism Guide does not publish standalone revenue; income comes from advertising, bookings.
How does São Tomé Tourism Guide make money?
Mainly advertising, bookings.
Is São Tomé Tourism Guide publicly traded?
No — São Tomé Tourism Guide is not listed as an independent public company; it is operated by Private operator.
How many visitors does São Tomé Tourism Guide get?
Third-party estimates place São Tomé Tourism Guide at roughly 0 million visits per month, mostly from Sao Tome and Principe, with 71% mobile traffic.
Is São Tomé Tourism Guide safe?
São Tomé Tourism Guide is an established travel site founded in 2011 and ranked #9 in Sao Tome and Principe; use the official domain saotome.st and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssaotome.st
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSao Tome and Principe and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos