Visit San Marino
Official tourism portal of San Marino.
Visit San Marino at a glance
Visit San Marino is a travel website and one of the most visited sites in San Marino, currently ranked #3 in the country. It was founded in 2010 and is headquartered in City of San Marino, San Marino. Today Visit San Marino is owned by San Marino Tourism Office. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through government funded.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.3 million / month | +2% |
| Q2 | ≈ 0.3 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in San Marino, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- San Marino86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- San Marino
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| visit san marino | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the San Marino web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in San Marino
Company information
- Website
- visitsanmarino.com
- Sector
- Travel
- Owner
- San Marino Tourism Office
- Owner type
- Government agency
- Founded
- 2010
- Headquarters
- City of San Marino, San Marino
- Ownership
- San Marino Tourism Office controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Italian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Visit San Marino operates a travel booking platform focused on San Marino. Official tourism portal of San Marino. Revenue comes mainly from government funded, supported by the other lines listed below.
- Government funded
International presence
- Primary market
- San Marino
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (San Marino)
- #3 in this index
- Sector rank
- Leading travel site in San Marino
- Global rank
- Top 700,000 worldwide
What is Visit San Marino?
Visit San Marino (visitsanmarino.com) is a travel booking platform serving users in San Marino. Official tourism portal of San Marino. It ranks #3 among the most visited websites in the country in this index, within the travel category.
Who owns Visit San Marino?
The site is operated by San Marino Tourism Office. The company was established in 2010 and is headquartered in City of San Marino, San Marino.
Traffic and audience
Traffic estimates place Visit San Marino at roughly 0.3 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Visit San Marino makes money
Revenue comes primarily from government funded, alongside .
Competitors in San Marino
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Visit San Marino is founded in City of San Marino, San Marino.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in San Marino.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Visit San Marino?
Visit San Marino is operated by San Marino Tourism Office. Government agency structure, based on public filings and press reporting.
Where is Visit San Marino headquartered?
Visit San Marino is headquartered in City of San Marino, San Marino.
When was Visit San Marino founded?
Visit San Marino was founded in 2010.
What is Visit San Marino's revenue?
Visit San Marino does not publish standalone revenue; income comes from government funded.
How does Visit San Marino make money?
Mainly government funded.
Is Visit San Marino publicly traded?
Visit San Marino's ownership: Government agency.
How many visitors does Visit San Marino get?
Third-party estimates place Visit San Marino at roughly 0.3 million visits per month, mostly from San Marino, with 71% mobile traffic.
Is Visit San Marino safe?
Visit San Marino is an established travel site founded in 2010 and ranked #3 in San Marino; use the official domain visitsanmarino.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvisitsanmarino.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSan Marino and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos