Banca di San Marino
Major commercial bank of the Republic of San Marino.
Banca di San Marino at a glance
Banca di San Marino is a finance & banking website and one of the most visited sites in San Marino, currently ranked #5 in the country. It was founded in 1920 and is headquartered in Faetano, San Marino. Today Banca di San Marino is owned by Banca di San Marino S.p.A.. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through banking services. Its closest rivals include bac.sm.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in San Marino, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- San Marino86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- San Marino
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banca di san marino | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the San Marino web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in San Marino
Company information
- Website
- bsm.sm
- Sector
- Finance & Banking
- Owner
- Banca di San Marino S.p.A.
- Owner type
- Public company
- Founded
- 1920
- Headquarters
- Faetano, San Marino
- Employees
- 100-250
- Ownership
- Banca di San Marino S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banca di San Marino operates a bank and digital financial platform focused on San Marino. Major commercial bank of the Republic of San Marino. Revenue comes mainly from banking services, supported by the other lines listed below.
- Banking services
International presence
- Primary market
- San Marino
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (San Marino)
- #5 in this index
- Sector rank
- Leading finance & banking site in San Marino
- Global rank
- Top 1,400,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bac.sm | ≈ 0.1 million / month | #6 class competitor | — |
What is Banca di San Marino?
Banca di San Marino (bsm.sm) is a bank and digital financial platform serving users in San Marino. Major commercial bank of the Republic of San Marino. It ranks #5 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banca di San Marino?
The site is operated by Banca di San Marino S.p.A.. The company was established in 1920 and is headquartered in Faetano, San Marino. It employs around 100-250.
Traffic and audience
Traffic estimates place Banca di San Marino at roughly 0.1 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banca di San Marino makes money
Revenue comes primarily from banking services, alongside .
Competitors in San Marino
Its closest rivals include bac.sm.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1920
Banca di San Marino is founded in Faetano, San Marino.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in San Marino.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banca di San Marino?
Banca di San Marino is operated by Banca di San Marino S.p.A.. Public company structure, based on public filings and press reporting.
Where is Banca di San Marino headquartered?
Banca di San Marino is headquartered in Faetano, San Marino.
When was Banca di San Marino founded?
Banca di San Marino was founded in 1920.
How many employees does Banca di San Marino have?
Banca di San Marino employs approximately 100-250 people.
What is Banca di San Marino's revenue?
Banca di San Marino does not publish standalone revenue; income comes from banking services.
Who are Banca di San Marino's competitors?
Main competitors in San Marino include bac.sm.
How does Banca di San Marino make money?
Mainly banking services.
Is Banca di San Marino publicly traded?
Banca di San Marino's ownership: Public company.
How many visitors does Banca di San Marino get?
Third-party estimates place Banca di San Marino at roughly 0.1 million visits per month, mostly from San Marino, with 82% mobile traffic.
Is Banca di San Marino safe?
Banca di San Marino is an established finance & banking site founded in 1920 and ranked #5 in San Marino; use the official domain bsm.sm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbsm.sm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSan Marino and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos