Central Bank of Samoa
Monetary authority and financial regulator of Samoa.
Central Bank of Samoa at a glance
Central Bank of Samoa is a finance & banking website and one of the most visited sites in Samoa, currently ranked #6 in the country. It was founded in 1984 and is headquartered in Apia, Samoa. Today Central Bank of Samoa is owned by Government of Samoa. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through government funded.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Samoa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Samoa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Samoa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| central bank of samoa | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Samoa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Samoa
Company information
- Website
- cbs.gov.ws
- Sector
- Finance & Banking
- Owner
- Government of Samoa
- Owner type
- Central bank
- Founded
- 1984
- Headquarters
- Apia, Samoa
- Ownership
- Government of Samoa controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Central bank
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Central Bank of Samoa operates a bank and digital financial platform focused on Samoa. Monetary authority and financial regulator of Samoa. Revenue comes mainly from government funded, supported by the other lines listed below.
- Government funded
International presence
- Primary market
- Samoa
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Samoa)
- #6 in this index
- Sector rank
- Leading finance & banking site in Samoa
- Global rank
- Top 2,000,000 worldwide
What is Central Bank of Samoa?
Central Bank of Samoa (cbs.gov.ws) is a bank and digital financial platform serving users in Samoa. Monetary authority and financial regulator of Samoa. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Central Bank of Samoa?
The site is operated by Government of Samoa. The company was established in 1984 and is headquartered in Apia, Samoa.
Traffic and audience
Traffic estimates place Central Bank of Samoa at roughly 0.1 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Central Bank of Samoa makes money
Revenue comes primarily from government funded, alongside .
Competitors in Samoa
It competes with other finance & banking platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1984
Central Bank of Samoa is founded in Apia, Samoa.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Samoa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Central Bank of Samoa?
Central Bank of Samoa is operated by Government of Samoa. Central bank structure, based on public filings and press reporting.
Where is Central Bank of Samoa headquartered?
Central Bank of Samoa is headquartered in Apia, Samoa.
When was Central Bank of Samoa founded?
Central Bank of Samoa was founded in 1984.
What is Central Bank of Samoa's revenue?
Central Bank of Samoa does not publish standalone revenue; income comes from government funded.
How does Central Bank of Samoa make money?
Mainly government funded.
Is Central Bank of Samoa publicly traded?
No — Central Bank of Samoa is not listed as an independent public company; it is operated by Government of Samoa.
How many visitors does Central Bank of Samoa get?
Third-party estimates place Central Bank of Samoa at roughly 0.1 million visits per month, mostly from Samoa, with 82% mobile traffic.
Is Central Bank of Samoa safe?
Central Bank of Samoa is an established finance & banking site founded in 1984 and ranked #6 in Samoa; use the official domain cbs.gov.ws and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscbs.gov.ws
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSamoa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos