Air Niugini
Papua New Guinea's national flag carrier airline.
Air Niugini at a glance
Air Niugini is a travel website and one of the most visited sites in Papua New Guinea, currently ranked #7 in the country. It was founded in 1973 and is headquartered in Port Moresby, PNG. Today Air Niugini is owned by Government of Papua New Guinea. Our estimates put its audience at ≈ 0.2 million visits per month. The business earns money mainly through ticket sales, cargo.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.2 million / month | +3% |
| Q4 | ≈ 0.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Papua New Guinea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Papua New Guinea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Papua New Guinea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| air niugini | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Papua New Guinea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Papua New Guinea
Company information
- Website
- airniugini.com.pg
- Sector
- Travel
- Owner
- Government of Papua New Guinea
- Owner type
- State-owned enterprise
- Founded
- 1973
- Headquarters
- Port Moresby, PNG
- Employees
- 1,000+
- Ownership
- Government of Papua New Guinea controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Air Niugini operates a travel booking platform focused on Papua New Guinea. Papua New Guinea's national flag carrier airline. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Cargo
International presence
- Primary market
- Papua New Guinea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Papua New Guinea)
- #7 in this index
- Sector rank
- Leading travel site in Papua New Guinea
- Global rank
- Top 1,600,000 worldwide
What is Air Niugini?
Air Niugini (airniugini.com.pg) is a travel booking platform serving users in Papua New Guinea. Papua New Guinea's national flag carrier airline. It ranks #7 among the most visited websites in the country in this index, within the travel category.
Who owns Air Niugini?
The site is operated by Government of Papua New Guinea. The company was established in 1973 and is headquartered in Port Moresby, PNG. It employs around 1,000+.
Traffic and audience
Traffic estimates place Air Niugini at roughly 0.2 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Air Niugini makes money
Revenue comes primarily from ticket sales, alongside cargo.
Competitors in Papua New Guinea
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1973
Air Niugini is founded in Port Moresby, PNG.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Papua New Guinea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Air Niugini?
Air Niugini is operated by Government of Papua New Guinea. State-owned enterprise structure, based on public filings and press reporting.
Where is Air Niugini headquartered?
Air Niugini is headquartered in Port Moresby, PNG.
When was Air Niugini founded?
Air Niugini was founded in 1973.
How many employees does Air Niugini have?
Air Niugini employs approximately 1,000+ people.
What is Air Niugini's revenue?
Air Niugini does not publish standalone revenue; income comes from ticket sales, cargo.
How does Air Niugini make money?
Mainly ticket sales, cargo.
Is Air Niugini publicly traded?
Air Niugini's ownership: State-owned enterprise.
How many visitors does Air Niugini get?
Third-party estimates place Air Niugini at roughly 0.2 million visits per month, mostly from Papua New Guinea, with 71% mobile traffic.
Is Air Niugini safe?
Air Niugini is an established travel site founded in 1973 and ranked #7 in Papua New Guinea; use the official domain airniugini.com.pg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsairniugini.com.pg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePapua New Guinea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos