National Tourism Organisation
Official travel guide to the Montenegrin coast and mountains.
National Tourism Organisation at a glance
National Tourism Organisation is a travel website and one of the most visited sites in Montenegro, currently ranked #10 in the country. It was founded in 2005 and is headquartered in Podgorica, Montenegro. Today National Tourism Organisation is owned by National Tourism Organisation of Montenegro. Our estimates put its audience at ≈ 0.7 million visits per month. The business earns money mainly through public funding, tourism marketing. Its closest rivals include booking.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.7 million / month | +2% |
| Q2 | ≈ 0.7 million / month | +3% |
| Q3 | ≈ 0.7 million / month | +3% |
| Q4 | ≈ 0.7 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Montenegro, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Montenegro86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Montenegro
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| national tourism organisation | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Montenegro web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Montenegro
Company information
- Website
- montenegro.travel
- Sector
- Travel
- Owner
- National Tourism Organisation of Montenegro
- Owner type
- Public institution
- Founded
- 2005
- Headquarters
- Podgorica, Montenegro
- Ownership
- National Tourism Organisation of Montenegro controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Montenegrin, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
National Tourism Organisation operates a travel booking platform focused on Montenegro. Official travel guide to the Montenegrin coast and mountains. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Tourism marketing
International presence
- Primary market
- Montenegro
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Montenegro)
- #10 in this index
- Sector rank
- Leading travel site in Montenegro
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 0.4 million / month | #11 class competitor | — |
What is National Tourism Organisation?
National Tourism Organisation (montenegro.travel) is a travel booking platform serving users in Montenegro. Official travel guide to the Montenegrin coast and mountains. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns National Tourism Organisation?
The site is operated by National Tourism Organisation of Montenegro. The company was established in 2005 and is headquartered in Podgorica, Montenegro.
Traffic and audience
Traffic estimates place National Tourism Organisation at roughly 0.7 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How National Tourism Organisation makes money
Revenue comes primarily from public funding, alongside tourism marketing.
Competitors in Montenegro
Its closest rivals include booking.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
National Tourism Organisation is founded in Podgorica, Montenegro.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Montenegro.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns National Tourism Organisation?
National Tourism Organisation is operated by National Tourism Organisation of Montenegro. Public institution structure, based on public filings and press reporting.
Where is National Tourism Organisation headquartered?
National Tourism Organisation is headquartered in Podgorica, Montenegro.
When was National Tourism Organisation founded?
National Tourism Organisation was founded in 2005.
What is National Tourism Organisation's revenue?
National Tourism Organisation does not publish standalone revenue; income comes from public funding, tourism marketing.
Who are National Tourism Organisation's competitors?
Main competitors in Montenegro include booking.com.
How does National Tourism Organisation make money?
Mainly public funding, tourism marketing.
Is National Tourism Organisation publicly traded?
National Tourism Organisation's ownership: Public institution.
How many visitors does National Tourism Organisation get?
Third-party estimates place National Tourism Organisation at roughly 0.7 million visits per month, mostly from Montenegro, with 71% mobile traffic.
Is National Tourism Organisation safe?
National Tourism Organisation is an established travel site founded in 2005 and ranked #10 in Montenegro; use the official domain montenegro.travel and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmontenegro.travel
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMontenegro and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos