Digicel PNG
Papua New Guinea's largest mobile network operator.
Digicel PNG at a glance
Digicel PNG is a telecom website and one of the most visited sites in Papua New Guinea, currently ranked #3 in the country. It was founded in 2007 and is headquartered in Port Moresby, PNG. Today Digicel PNG is owned by Digicel Group. Our estimates put its audience at ≈ 0.6 million visits per month. The business earns money mainly through telecom subscriptions, mobile money. Its closest rivals include bmobile.com.pg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.6 million / month | +2% |
| Q2 | ≈ 0.6 million / month | +3% |
| Q3 | ≈ 0.6 million / month | +3% |
| Q4 | ≈ 0.6 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Papua New Guinea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Papua New Guinea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Papua New Guinea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| digicel png | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Papua New Guinea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Papua New Guinea
Company information
- Website
- digicelpng.com
- Sector
- Telecom
- Owner
- Digicel Group
- Owner type
- Private company (subsidiary)
- Founded
- 2007
- Headquarters
- Port Moresby, PNG
- Employees
- 500-1,000
- Ownership
- Digicel Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company (subsidiary)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Digicel PNG operates a telecom operator focused on Papua New Guinea. Papua New Guinea's largest mobile network operator. Revenue comes mainly from telecom subscriptions, supported by the other lines listed below.
- Telecom subscriptions
- Mobile money
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Papua New Guinea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Papua New Guinea)
- #3 in this index
- Sector rank
- Leading telecom site in Papua New Guinea
- Global rank
- Top 700,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bmobile.com.pg | ≈ 0.4 million / month | #4 class competitor | — |
What is Digicel PNG?
Digicel PNG (digicelpng.com) is a telecom operator serving users in Papua New Guinea. Papua New Guinea's largest mobile network operator. It ranks #3 among the most visited websites in the country in this index, within the telecom category.
Who owns Digicel PNG?
The site is operated by Digicel Group. The company was established in 2007 and is headquartered in Port Moresby, PNG. It employs around 500-1,000.
Traffic and audience
Traffic estimates place Digicel PNG at roughly 0.6 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Digicel PNG makes money
Revenue comes primarily from telecom subscriptions, alongside mobile money.
Competitors in Papua New Guinea
Its closest rivals include bmobile.com.pg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Digicel PNG is founded in Port Moresby, PNG.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Papua New Guinea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Digicel PNG?
Digicel PNG is operated by Digicel Group. Private company (subsidiary) structure, based on public filings and press reporting.
Where is Digicel PNG headquartered?
Digicel PNG is headquartered in Port Moresby, PNG.
When was Digicel PNG founded?
Digicel PNG was founded in 2007.
How many employees does Digicel PNG have?
Digicel PNG employs approximately 500-1,000 people.
What is Digicel PNG's revenue?
Digicel PNG does not publish standalone revenue; income comes from telecom subscriptions, mobile money.
Who are Digicel PNG's competitors?
Main competitors in Papua New Guinea include bmobile.com.pg.
How does Digicel PNG make money?
Mainly telecom subscriptions, mobile money.
Is Digicel PNG publicly traded?
No — Digicel PNG is not listed as an independent public company; it is operated by Digicel Group.
How many visitors does Digicel PNG get?
Third-party estimates place Digicel PNG at roughly 0.6 million visits per month, mostly from Papua New Guinea, with 80% mobile traffic.
Is Digicel PNG safe?
Digicel PNG is an established telecom site founded in 2007 and ranked #3 in Papua New Guinea; use the official domain digicelpng.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdigicelpng.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePapua New Guinea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos