Irembo
Rwanda's e-government platform for public services online.
Irembo at a glance
Irembo is a government website and one of the most visited sites in Rwanda, currently ranked #7 in the country. It was founded in 2015 and is headquartered in Kigali, Rwanda. Today Irembo is owned by Government of Rwanda / Irembo Ltd. Our estimates put its audience at ≈ 0.5 million visits per month. The business earns money mainly through government funded, service fees.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.5 million / month | +2% |
| Q2 | ≈ 0.5 million / month | +3% |
| Q3 | ≈ 0.5 million / month | +3% |
| Q4 | ≈ 0.5 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Rwanda, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Rwanda94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Rwanda
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| irembo | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Rwanda web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Rwanda
Company information
- Website
- irembo.gov.rw
- Sector
- Government
- Owner
- Government of Rwanda / Irembo Ltd
- Owner type
- Public-private partnership
- Founded
- 2015
- Headquarters
- Kigali, Rwanda
- Employees
- 100-250
- Ownership
- Government of Rwanda / Irembo Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Kinyarwanda, French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public-private partnership
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Irembo operates an official government service portal focused on Rwanda. Rwanda's e-government platform for public services online. Revenue comes mainly from government funded, supported by the other lines listed below.
- Government funded
- Service fees
International presence
- Primary market
- Rwanda
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Rwanda)
- #7 in this index
- Sector rank
- Leading government site in Rwanda
- Global rank
- Top 900,000 worldwide
What is Irembo?
Irembo (irembo.gov.rw) is an official government service portal serving users in Rwanda. Rwanda's e-government platform for public services online. It ranks #7 among the most visited websites in the country in this index, within the government category.
Who owns Irembo?
The site is operated by Government of Rwanda / Irembo Ltd. The company was established in 2015 and is headquartered in Kigali, Rwanda. It employs around 100-250.
Traffic and audience
Traffic estimates place Irembo at roughly 0.5 million visits per month, about 0 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Irembo makes money
Revenue comes primarily from government funded, alongside service fees.
Competitors in Rwanda
It competes with other government platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Irembo is founded in Kigali, Rwanda.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Rwanda.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Irembo?
Irembo is operated by Government of Rwanda / Irembo Ltd. Public-private partnership structure, based on public filings and press reporting.
Where is Irembo headquartered?
Irembo is headquartered in Kigali, Rwanda.
When was Irembo founded?
Irembo was founded in 2015.
How many employees does Irembo have?
Irembo employs approximately 100-250 people.
What is Irembo's revenue?
Irembo does not publish standalone revenue; income comes from government funded, service fees.
How does Irembo make money?
Mainly government funded, service fees.
Is Irembo publicly traded?
Irembo's ownership: Public-private partnership.
How many visitors does Irembo get?
Third-party estimates place Irembo at roughly 0.5 million visits per month, mostly from Rwanda, with 69% mobile traffic.
Is Irembo safe?
Irembo is an established government site founded in 2015 and ranked #7 in Rwanda; use the official domain irembo.gov.rw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsirembo.gov.rw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRwanda and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos