Vuba Vuba / Classifieds RW
Popular classifieds website in Rwanda.
Vuba Vuba / Classifieds RW at a glance
Vuba Vuba / Classifieds RW is a classifieds website and one of the most visited sites in Rwanda, currently ranked #10 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Rwanda. Today Vuba Vuba / Classifieds RW is owned by Undisclosed. Our estimates put its audience at ≈ 1.8 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.7 million / month | +2% |
| Q2 | ≈ 1.7 million / month | +3% |
| Q3 | ≈ 1.8 million / month | +3% |
| Q4 | ≈ 1.9 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Rwanda, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Rwanda86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Rwanda
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vuba vuba / classifieds rw | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Rwanda web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Rwanda
Company information
- Website
- vuba.rw
- Sector
- Classifieds
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Rwanda
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vuba Vuba / Classifieds RW operates a classifieds and listings marketplace focused on Rwanda. Popular classifieds website in Rwanda. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Rwanda
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Rwanda)
- #10 in this index
- Sector rank
- Leading classifieds site in Rwanda
- Global rank
- —
What is Vuba Vuba / Classifieds RW?
Vuba Vuba / Classifieds RW (vuba.rw) is a classifieds and listings marketplace serving users in Rwanda. Popular classifieds website in Rwanda. It ranks #10 among the most visited websites in the country in this index, within the classifieds category.
Who owns Vuba Vuba / Classifieds RW?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Rwanda. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Vuba Vuba / Classifieds RW at roughly 1.8 million visits per month, about 0.1 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Vuba Vuba / Classifieds RW makes money
Revenue comes primarily from advertising, alongside .
Competitors in Rwanda
It competes with other classifieds platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Vuba Vuba / Classifieds RW is founded in Rwanda.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Rwanda.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Vuba Vuba / Classifieds RW?
Vuba Vuba / Classifieds RW is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Vuba Vuba / Classifieds RW headquartered?
Vuba Vuba / Classifieds RW is headquartered in Rwanda.
When was Vuba Vuba / Classifieds RW founded?
Vuba Vuba / Classifieds RW was founded in Undisclosed by Undisclosed.
How many employees does Vuba Vuba / Classifieds RW have?
Vuba Vuba / Classifieds RW employs approximately Undisclosed people.
What is Vuba Vuba / Classifieds RW's revenue?
Vuba Vuba / Classifieds RW's revenue: Undisclosed.
How does Vuba Vuba / Classifieds RW make money?
Mainly advertising.
Is Vuba Vuba / Classifieds RW publicly traded?
No — Vuba Vuba / Classifieds RW is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Vuba Vuba / Classifieds RW get?
Third-party estimates place Vuba Vuba / Classifieds RW at roughly 1.8 million visits per month, mostly from Rwanda, with 73% mobile traffic.
Is Vuba Vuba / Classifieds RW safe?
Vuba Vuba / Classifieds RW is an established classifieds site founded in Undisclosed and ranked #10 in Rwanda; use the official domain vuba.rw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvuba.rw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRwanda and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos