Obilet
Turkey's largest online bus ticket marketplace, also offering flights and ferry bookings.
Obilet at a glance
Obilet is a travel website and one of the most visited sites in Türkiye, currently ranked #45 in the country. It was founded in 2012 by Hüseyin Kıvanç, Emre Kurt and is headquartered in Istanbul, Turkey. Today Obilet is owned by Obilet Bilgi Teknolojileri. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through booking commissions, service fees. Its closest rivals include enuygun.com, biletall.com, turna.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| obilet | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Türkiye
Company information
- Website
- obilet.com
- Sector
- Travel
- Owner
- Obilet Bilgi Teknolojileri
- Owner type
- Private company
- Founders
- Hüseyin Kıvanç, Emre Kurt
- Founded
- 2012
- Headquarters
- Istanbul, Turkey
- Employees
- 200+
- Ownership
- Obilet Bilgi Teknolojileri controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 million annual revenue (est.)
- Languages
- Turkish, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $35 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Obilet operates a travel booking platform focused on Türkiye. Turkey's largest online bus ticket marketplace, also offering flights and ferry bookings. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Service fees
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #45 in this index
- Sector rank
- Leading travel site in Türkiye
- Global rank
- 5500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| enuygun.com | ≈ 10.8 million / month | #46 class competitor | — |
| biletall.com | ≈ 8.1 million / month | #47 class competitor | — |
| turna.com | ≈ 5.4 million / month | #48 class competitor | — |
What is Obilet?
Obilet (obilet.com) is a travel booking platform serving users in Türkiye. Turkey's largest online bus ticket marketplace, also offering flights and ferry bookings. It ranks #45 among the most visited websites in the country in this index, within the travel category.
Who owns Obilet?
The site is operated by Obilet Bilgi Teknolojileri, founded by Hüseyin Kıvanç, Emre Kurt. The company was established in 2012 and is headquartered in Istanbul, Turkey. It employs around 200+.
Traffic and audience
Traffic estimates place Obilet at roughly 18 million visits per month, about 0.6 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Obilet makes money
Revenue comes primarily from booking commissions, alongside service fees.
Competitors in Türkiye
Its closest rivals include enuygun.com, biletall.com, turna.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Obilet is founded in Istanbul, Turkey.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #45 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Obilet?
Obilet is operated by Obilet Bilgi Teknolojileri. Private company structure, based on public filings and press reporting.
Where is Obilet headquartered?
Obilet is headquartered in Istanbul, Turkey.
When was Obilet founded?
Obilet was founded in 2012 by Hüseyin Kıvanç, Emre Kurt.
How many employees does Obilet have?
Obilet employs approximately 200+ people.
What is Obilet's revenue?
Obilet's revenue: ≈ $35 million annual revenue (est.).
Who are Obilet's competitors?
Main competitors in Türkiye include enuygun.com, biletall.com, turna.com.
How does Obilet make money?
Mainly booking commissions, service fees.
Is Obilet publicly traded?
No — Obilet is not listed as an independent public company; it is operated by Obilet Bilgi Teknolojileri.
How many visitors does Obilet get?
Third-party estimates place Obilet at roughly 18 million visits per month, mostly from Türkiye, with 71% mobile traffic.
Is Obilet safe?
Obilet is an established travel site founded in 2012 and ranked #45 in Türkiye; use the official domain obilet.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsobilet.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos