DeFacto
A Turkish fast-fashion brand selling affordable clothing and accessories online and through international stores.
DeFacto at a glance
DeFacto is a website and one of the most visited sites in Türkiye, currently ranked #49 in the country. It was founded in 1982 by Ahmet Ünal and is headquartered in Istanbul, Turkey. Today DeFacto is owned by DeFacto Perakende Ticaret. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through product sales, franchise operations. Its closest rivals include lcwaikiki.com, koton.com, trendyol.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| defacto | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Türkiye
Company information
- Website
- defacto.com.tr
- Sector
- Technology
- Owner
- DeFacto Perakende Ticaret
- Owner type
- Private company
- Founders
- Ahmet Ünal
- Founded
- 1982
- Headquarters
- Istanbul, Turkey
- Employees
- 10,000+
- Ownership
- DeFacto Perakende Ticaret controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $800 million annual revenue (est.)
- Languages
- Turkish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $800 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DeFacto operates a technology platform focused on Türkiye. A Turkish fast-fashion brand selling affordable clothing and accessories online and through international stores. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Franchise operations
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #49 in this index
- Sector rank
- Leading technology site in Türkiye
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lcwaikiki.com | ≈ 12 million / month | #50 class competitor | — |
| koton.com | ≈ 9 million / month | #51 class competitor | — |
| trendyol.com | ≈ 6 million / month | #52 class competitor | — |
What is DeFacto?
DeFacto (defacto.com.tr) is a technology platform serving users in Türkiye. A Turkish fast-fashion brand selling affordable clothing and accessories online and through international stores. It ranks #49 among the most visited websites in the country in this index, within the technology category.
Who owns DeFacto?
The site is operated by DeFacto Perakende Ticaret, founded by Ahmet Ünal. The company was established in 1982 and is headquartered in Istanbul, Turkey. It employs around 10,000+.
Traffic and audience
Traffic estimates place DeFacto at roughly 20 million visits per month, about 0.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How DeFacto makes money
Revenue comes primarily from product sales, alongside franchise operations.
Competitors in Türkiye
Its closest rivals include lcwaikiki.com, koton.com, trendyol.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1982
DeFacto is founded in Istanbul, Turkey.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #49 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns DeFacto?
DeFacto is operated by DeFacto Perakende Ticaret. Private company structure, based on public filings and press reporting.
Where is DeFacto headquartered?
DeFacto is headquartered in Istanbul, Turkey.
When was DeFacto founded?
DeFacto was founded in 1982 by Ahmet Ünal.
How many employees does DeFacto have?
DeFacto employs approximately 10,000+ people.
What is DeFacto's revenue?
DeFacto's revenue: ≈ $800 million annual revenue (est.).
Who are DeFacto's competitors?
Main competitors in Türkiye include lcwaikiki.com, koton.com, trendyol.com.
How does DeFacto make money?
Mainly product sales, franchise operations.
Is DeFacto publicly traded?
No — DeFacto is not listed as an independent public company; it is operated by DeFacto Perakende Ticaret.
How many visitors does DeFacto get?
Third-party estimates place DeFacto at roughly 20 million visits per month, mostly from Türkiye, with 68% mobile traffic.
Is DeFacto safe?
DeFacto is an established technology site founded in 1982 and ranked #49 in Türkiye; use the official domain defacto.com.tr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdefacto.com.tr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos