İtopya
A Turkish online retailer specializing in gaming PCs, components and computer hardware.
İtopya at a glance
İtopya is an e-commerce website and one of the most visited sites in Türkiye, currently ranked #52 in the country. It was founded in 2004 by Not publicly disclosed and is headquartered in Istanbul, Turkey. Today İtopya is owned by İtopya Bilgisayar. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through product sales, pc assembly services. Its closest rivals include incehesap.com, vatanbilgisayar.com, sinerji.gen.tr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| i̇topya | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Türkiye
Company information
- Website
- itopya.com
- Sector
- E-commerce
- Owner
- İtopya Bilgisayar
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2004
- Headquarters
- Istanbul, Turkey
- Employees
- 100+
- Ownership
- İtopya Bilgisayar controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $80 million annual revenue (est.)
- Languages
- Turkish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $80 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
İtopya operates an online retail and marketplace platform focused on Türkiye. A Turkish online retailer specializing in gaming PCs, components and computer hardware. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- PC assembly services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #52 in this index
- Sector rank
- Leading e-commerce site in Türkiye
- Global rank
- 15000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| incehesap.com | ≈ 4.8 million / month | #53 class competitor | — |
| vatanbilgisayar.com | ≈ 3.6 million / month | #54 class competitor | — |
| sinerji.gen.tr | ≈ 2.4 million / month | #55 class competitor | — |
What is İtopya?
İtopya (itopya.com) is an online retail and marketplace platform serving users in Türkiye. A Turkish online retailer specializing in gaming PCs, components and computer hardware. It ranks #52 among the most visited websites in the country in this index, within the e-commerce category.
Who owns İtopya?
The site is operated by İtopya Bilgisayar, founded by Not publicly disclosed. The company was established in 2004 and is headquartered in Istanbul, Turkey. It employs around 100+.
Traffic and audience
Traffic estimates place İtopya at roughly 8 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How İtopya makes money
Revenue comes primarily from product sales, alongside pc assembly services.
Competitors in Türkiye
Its closest rivals include incehesap.com, vatanbilgisayar.com, sinerji.gen.tr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
İtopya is founded in Istanbul, Turkey.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #52 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns İtopya?
İtopya is operated by İtopya Bilgisayar. Private company structure, based on public filings and press reporting.
Where is İtopya headquartered?
İtopya is headquartered in Istanbul, Turkey.
When was İtopya founded?
İtopya was founded in 2004 by Not publicly disclosed.
How many employees does İtopya have?
İtopya employs approximately 100+ people.
What is İtopya's revenue?
İtopya's revenue: ≈ $80 million annual revenue (est.).
Who are İtopya's competitors?
Main competitors in Türkiye include incehesap.com, vatanbilgisayar.com, sinerji.gen.tr.
How does İtopya make money?
Mainly product sales, pc assembly services.
Is İtopya publicly traded?
No — İtopya is not listed as an independent public company; it is operated by İtopya Bilgisayar.
How many visitors does İtopya get?
Third-party estimates place İtopya at roughly 8 million visits per month, mostly from Türkiye, with 76% mobile traffic.
Is İtopya safe?
İtopya is an established e-commerce site founded in 2004 and ranked #52 in Türkiye; use the official domain itopya.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsitopya.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos