American Airlines
Largest American airline's booking and travel portal.
American Airlines at a glance
American Airlines is a travel website and one of the most visited sites in United States, currently ranked #66 in the country. It was founded in 1930 by American Airways (predecessor) and is headquartered in Fort Worth, Texas, United States. Today American Airlines is owned by American Airlines Group Inc.. Our estimates put its audience at ≈ 115 million visits per month. The business earns money mainly through airfare sales, cargo services, aadvantage loyalty program. Its closest rivals include delta.com, united.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 108 million / month | +2% |
| Q2 | ≈ 112 million / month | +3% |
| Q3 | ≈ 115 million / month | +3% |
| Q4 | ≈ 122 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 34.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| american airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- aa.com
- Sector
- Travel
- Owner
- American Airlines Group Inc.
- Owner type
- Public company
- Founders
- American Airways (predecessor)
- Founded
- 1930
- Headquarters
- Fort Worth, Texas, United States
- Employees
- 130,000+
- Ownership
- American Airlines Group Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $53B annual revenue
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $53B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
American Airlines operates a travel booking platform focused on United States. Largest American airline's booking and travel portal. Revenue comes mainly from airfare sales, supported by the other lines listed below.
- Airfare sales
- Cargo services
- AAdvantage loyalty program
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #66 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 370
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| delta.com | ≈ 69 million / month | #67 class competitor | — |
| united.com | ≈ 51.7 million / month | #68 class competitor | — |
What is American Airlines?
American Airlines (aa.com) is a travel booking platform serving users in United States. Largest American airline's booking and travel portal. It ranks #66 among the most visited websites in the country in this index, within the travel category.
Who owns American Airlines?
The site is operated by American Airlines Group Inc., founded by American Airways (predecessor). The company was established in 1930 and is headquartered in Fort Worth, Texas, United States. It employs around 130,000+.
Traffic and audience
Traffic estimates place American Airlines at roughly 115 million visits per month, about 3.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How American Airlines makes money
Revenue comes primarily from airfare sales, alongside cargo services, aadvantage loyalty program.
Competitors in United States
Its closest rivals include delta.com, united.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1930
American Airlines is founded in Fort Worth, Texas, United States.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #66 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns American Airlines?
American Airlines is operated by American Airlines Group Inc.. Public company structure, based on public filings and press reporting.
Where is American Airlines headquartered?
American Airlines is headquartered in Fort Worth, Texas, United States.
When was American Airlines founded?
American Airlines was founded in 1930 by American Airways (predecessor).
How many employees does American Airlines have?
American Airlines employs approximately 130,000+ people.
What is American Airlines's revenue?
American Airlines's revenue: ≈ $53B annual revenue.
Who are American Airlines's competitors?
Main competitors in United States include delta.com, united.com.
How does American Airlines make money?
Mainly airfare sales, cargo services, aadvantage loyalty program.
Is American Airlines publicly traded?
American Airlines's ownership: Public company.
How many visitors does American Airlines get?
Third-party estimates place American Airlines at roughly 115 million visits per month, mostly from United States, with 71% mobile traffic.
Is American Airlines safe?
American Airlines is an established travel site founded in 1930 and ranked #66 in United States; use the official domain aa.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaa.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos