Hilton
Global hotel chain's booking and loyalty platform.
Hilton at a glance
Hilton is a travel website and one of the most visited sites in United States, currently ranked #68 in the country. It was founded in 1919 by Conrad Hilton and is headquartered in McLean, Virginia, United States. Today Hilton is owned by Hilton Worldwide Holdings Inc.. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through hotel bookings, franchise fees, honors loyalty program. Its closest rivals include marriott.com, ihg.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hilton | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- hilton.com
- Sector
- Travel
- Owner
- Hilton Worldwide Holdings Inc.
- Owner type
- Public company
- Founders
- Conrad Hilton
- Founded
- 1919
- Headquarters
- McLean, Virginia, United States
- Employees
- 175,000+
- Ownership
- Hilton Worldwide Holdings Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11B annual revenue
- Languages
- English and 20+ languages
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $11B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hilton operates a travel booking platform focused on United States. Global hotel chain's booking and loyalty platform. Revenue comes mainly from hotel bookings, supported by the other lines listed below.
- Hotel bookings
- Franchise fees
- Honors loyalty program
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #68 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 470
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| marriott.com | ≈ 54 million / month | #69 class competitor | — |
| ihg.com | ≈ 40.5 million / month | #70 class competitor | — |
What is Hilton?
Hilton (hilton.com) is a travel booking platform serving users in United States. Global hotel chain's booking and loyalty platform. It ranks #68 among the most visited websites in the country in this index, within the travel category.
Who owns Hilton?
The site is operated by Hilton Worldwide Holdings Inc., founded by Conrad Hilton. The company was established in 1919 and is headquartered in McLean, Virginia, United States. It employs around 175,000+.
Traffic and audience
Traffic estimates place Hilton at roughly 90 million visits per month, about 3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Hilton makes money
Revenue comes primarily from hotel bookings, alongside franchise fees, honors loyalty program.
Competitors in United States
Its closest rivals include marriott.com, ihg.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1919
Hilton is founded in McLean, Virginia, United States.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #68 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Hilton?
Hilton is operated by Hilton Worldwide Holdings Inc.. Public company structure, based on public filings and press reporting.
Where is Hilton headquartered?
Hilton is headquartered in McLean, Virginia, United States.
When was Hilton founded?
Hilton was founded in 1919 by Conrad Hilton.
How many employees does Hilton have?
Hilton employs approximately 175,000+ people.
What is Hilton's revenue?
Hilton's revenue: ≈ $11B annual revenue.
Who are Hilton's competitors?
Main competitors in United States include marriott.com, ihg.com.
How does Hilton make money?
Mainly hotel bookings, franchise fees, honors loyalty program.
Is Hilton publicly traded?
Hilton's ownership: Public company.
How many visitors does Hilton get?
Third-party estimates place Hilton at roughly 90 million visits per month, mostly from United States, with 71% mobile traffic.
Is Hilton safe?
Hilton is an established travel site founded in 1919 and ranked #68 in United States; use the official domain hilton.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshilton.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos