Delta Air Lines
Major American airline's flight booking and travel portal.
Delta Air Lines at a glance
Delta Air Lines is a travel website and one of the most visited sites in United States, currently ranked #64 in the country. It was founded in 1925 by Collett E. Woolman and is headquartered in Atlanta, Georgia, United States. Today Delta Air Lines is owned by Delta Air Lines, Inc.. Our estimates put its audience at ≈ 125 million visits per month. The business earns money mainly through airfare sales, cargo services, skymiles loyalty program. Its closest rivals include united.com, aa.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 118 million / month | +2% |
| Q2 | ≈ 121 million / month | +3% |
| Q3 | ≈ 125 million / month | +3% |
| Q4 | ≈ 133 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 37.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| delta air lines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- delta.com
- Sector
- Travel
- Owner
- Delta Air Lines, Inc.
- Owner type
- Public company
- Founders
- Collett E. Woolman
- Founded
- 1925
- Headquarters
- Atlanta, Georgia, United States
- Employees
- 100,000+
- Ownership
- Delta Air Lines, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $58B annual revenue
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $58B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Delta Air Lines operates a travel booking platform focused on United States. Major American airline's flight booking and travel portal. Revenue comes mainly from airfare sales, supported by the other lines listed below.
- Airfare sales
- Cargo services
- SkyMiles loyalty program
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #64 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 340
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| united.com | ≈ 75 million / month | #65 class competitor | — |
| aa.com | ≈ 56.2 million / month | #66 class competitor | — |
What is Delta Air Lines?
Delta Air Lines (delta.com) is a travel booking platform serving users in United States. Major American airline's flight booking and travel portal. It ranks #64 among the most visited websites in the country in this index, within the travel category.
Who owns Delta Air Lines?
The site is operated by Delta Air Lines, Inc., founded by Collett E. Woolman. The company was established in 1925 and is headquartered in Atlanta, Georgia, United States. It employs around 100,000+.
Traffic and audience
Traffic estimates place Delta Air Lines at roughly 125 million visits per month, about 4.2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Delta Air Lines makes money
Revenue comes primarily from airfare sales, alongside cargo services, skymiles loyalty program.
Competitors in United States
Its closest rivals include united.com, aa.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1925
Delta Air Lines is founded in Atlanta, Georgia, United States.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #64 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Delta Air Lines?
Delta Air Lines is operated by Delta Air Lines, Inc.. Public company structure, based on public filings and press reporting.
Where is Delta Air Lines headquartered?
Delta Air Lines is headquartered in Atlanta, Georgia, United States.
When was Delta Air Lines founded?
Delta Air Lines was founded in 1925 by Collett E. Woolman.
How many employees does Delta Air Lines have?
Delta Air Lines employs approximately 100,000+ people.
What is Delta Air Lines's revenue?
Delta Air Lines's revenue: ≈ $58B annual revenue.
Who are Delta Air Lines's competitors?
Main competitors in United States include united.com, aa.com.
How does Delta Air Lines make money?
Mainly airfare sales, cargo services, skymiles loyalty program.
Is Delta Air Lines publicly traded?
Delta Air Lines's ownership: Public company.
How many visitors does Delta Air Lines get?
Third-party estimates place Delta Air Lines at roughly 125 million visits per month, mostly from United States, with 71% mobile traffic.
Is Delta Air Lines safe?
Delta Air Lines is an established travel site founded in 1925 and ranked #64 in United States; use the official domain delta.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdelta.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos