Marriott International
Global hotel chain's booking and loyalty platform.
Marriott International at a glance
Marriott International is a travel website and one of the most visited sites in United States, currently ranked #67 in the country. It was founded in 1927 by J. Willard Marriott, Alice Marriott and is headquartered in Bethesda, Maryland, United States. Today Marriott International is owned by Marriott International, Inc.. Our estimates put its audience at ≈ 95 million visits per month. The business earns money mainly through hotel bookings, franchise fees, bonvoy loyalty program. Its closest rivals include hilton.com, hyatt.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 89.3 million / month | +2% |
| Q2 | ≈ 92.1 million / month | +3% |
| Q3 | ≈ 95 million / month | +3% |
| Q4 | ≈ 101 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 28.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| marriott international | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- marriott.com
- Sector
- Travel
- Owner
- Marriott International, Inc.
- Owner type
- Public company
- Founders
- J. Willard Marriott, Alice Marriott
- Founded
- 1927
- Headquarters
- Bethesda, Maryland, United States
- Employees
- 120,000+
- Ownership
- Marriott International, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25B annual revenue
- Languages
- English and 20+ languages
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $25B annual revenue
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Marriott International operates a travel booking platform focused on United States. Global hotel chain's booking and loyalty platform. Revenue comes mainly from hotel bookings, supported by the other lines listed below.
- Hotel bookings
- Franchise fees
- Bonvoy loyalty program
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #67 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 450
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hilton.com | ≈ 57 million / month | #68 class competitor | — |
| hyatt.com | ≈ 42.7 million / month | #69 class competitor | — |
What is Marriott International?
Marriott International (marriott.com) is a travel booking platform serving users in United States. Global hotel chain's booking and loyalty platform. It ranks #67 among the most visited websites in the country in this index, within the travel category.
Who owns Marriott International?
The site is operated by Marriott International, Inc., founded by J. Willard Marriott, Alice Marriott. The company was established in 1927 and is headquartered in Bethesda, Maryland, United States. It employs around 120,000+.
Traffic and audience
Traffic estimates place Marriott International at roughly 95 million visits per month, about 3.2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Marriott International makes money
Revenue comes primarily from hotel bookings, alongside franchise fees, bonvoy loyalty program.
Competitors in United States
Its closest rivals include hilton.com, hyatt.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1927
Marriott International is founded in Bethesda, Maryland, United States.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #67 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Marriott International?
Marriott International is operated by Marriott International, Inc.. Public company structure, based on public filings and press reporting.
Where is Marriott International headquartered?
Marriott International is headquartered in Bethesda, Maryland, United States.
When was Marriott International founded?
Marriott International was founded in 1927 by J. Willard Marriott, Alice Marriott.
How many employees does Marriott International have?
Marriott International employs approximately 120,000+ people.
What is Marriott International's revenue?
Marriott International's revenue: ≈ $25B annual revenue.
Who are Marriott International's competitors?
Main competitors in United States include hilton.com, hyatt.com.
How does Marriott International make money?
Mainly hotel bookings, franchise fees, bonvoy loyalty program.
Is Marriott International publicly traded?
Marriott International's ownership: Public company.
How many visitors does Marriott International get?
Third-party estimates place Marriott International at roughly 95 million visits per month, mostly from United States, with 71% mobile traffic.
Is Marriott International safe?
Marriott International is an established travel site founded in 1927 and ranked #67 in United States; use the official domain marriott.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmarriott.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos