ETS Tur
A Turkish online travel agency offering hotel bookings, holiday packages, flights and tours.
ETS Tur at a glance
ETS Tur is a travel website and one of the most visited sites in Türkiye, currently ranked #69 in the country. It was founded in 1995 by Not publicly disclosed and is headquartered in Istanbul, Turkey. Today ETS Tur is owned by ETS Tur Turizm Ticaret. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through booking commissions, package sales, advertising. Its closest rivals include tatilbudur.com, jollytur.com, enuygun.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ets tur | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Türkiye
Company information
- Website
- etstur.com
- Sector
- Travel
- Owner
- ETS Tur Turizm Ticaret
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1995
- Headquarters
- Istanbul, Turkey
- Employees
- 500+
- Ownership
- ETS Tur Turizm Ticaret controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Turkish, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ETS Tur operates a travel booking platform focused on Türkiye. A Turkish online travel agency offering hotel bookings, holiday packages, flights and tours. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Package sales
- Advertising
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #69 in this index
- Sector rank
- Leading travel site in Türkiye
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tatilbudur.com | ≈ 7.2 million / month | #70 class competitor | — |
| jollytur.com | ≈ 5.4 million / month | #71 class competitor | — |
| enuygun.com | ≈ 3.6 million / month | #72 class competitor | — |
What is ETS Tur?
ETS Tur (etstur.com) is a travel booking platform serving users in Türkiye. A Turkish online travel agency offering hotel bookings, holiday packages, flights and tours. It ranks #69 among the most visited websites in the country in this index, within the travel category.
Who owns ETS Tur?
The site is operated by ETS Tur Turizm Ticaret, founded by Not publicly disclosed. The company was established in 1995 and is headquartered in Istanbul, Turkey. It employs around 500+.
Traffic and audience
Traffic estimates place ETS Tur at roughly 12 million visits per month, about 0.4 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How ETS Tur makes money
Revenue comes primarily from booking commissions, alongside package sales, advertising.
Competitors in Türkiye
Its closest rivals include tatilbudur.com, jollytur.com, enuygun.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
ETS Tur is founded in Istanbul, Turkey.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #69 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns ETS Tur?
ETS Tur is operated by ETS Tur Turizm Ticaret. Private company structure, based on public filings and press reporting.
Where is ETS Tur headquartered?
ETS Tur is headquartered in Istanbul, Turkey.
When was ETS Tur founded?
ETS Tur was founded in 1995 by Not publicly disclosed.
How many employees does ETS Tur have?
ETS Tur employs approximately 500+ people.
What is ETS Tur's revenue?
ETS Tur's revenue: ≈ $100 million annual revenue (est.).
Who are ETS Tur's competitors?
Main competitors in Türkiye include tatilbudur.com, jollytur.com, enuygun.com.
How does ETS Tur make money?
Mainly booking commissions, package sales, advertising.
Is ETS Tur publicly traded?
No — ETS Tur is not listed as an independent public company; it is operated by ETS Tur Turizm Ticaret.
How many visitors does ETS Tur get?
Third-party estimates place ETS Tur at roughly 12 million visits per month, mostly from Türkiye, with 71% mobile traffic.
Is ETS Tur safe?
ETS Tur is an established travel site founded in 1995 and ranked #69 in Türkiye; use the official domain etstur.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsetstur.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos