idefix
A Turkish online marketplace known for books, stationery, hobby supplies and general merchandise.
idefix at a glance
idefix is an e-commerce website and one of the most visited sites in Türkiye, currently ranked #70 in the country. It was founded in 2007 by Doğan Group and is headquartered in Istanbul, Turkey. Today idefix is owned by Idefix Internet Hizmetleri (Dogan Group). Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through product sales, marketplace commissions. Its closest rivals include kitapyurdu.com, dr.com.tr, trendyol.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| idefix | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Türkiye
Company information
- Website
- idefix.com
- Sector
- E-commerce
- Owner
- Idefix Internet Hizmetleri (Dogan Group)
- Owner type
- Private company
- Founders
- Doğan Group
- Founded
- 2007
- Headquarters
- Istanbul, Turkey
- Employees
- 200+
- Ownership
- Idefix Internet Hizmetleri (Dogan Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Turkish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
idefix operates an online retail and marketplace platform focused on Türkiye. A Turkish online marketplace known for books, stationery, hobby supplies and general merchandise. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #70 in this index
- Sector rank
- Leading e-commerce site in Türkiye
- Global rank
- 8500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kitapyurdu.com | ≈ 6 million / month | #71 class competitor | — |
| dr.com.tr | ≈ 4.5 million / month | #72 class competitor | — |
| trendyol.com | ≈ 3 million / month | #73 class competitor | — |
What is idefix?
idefix (idefix.com) is an online retail and marketplace platform serving users in Türkiye. A Turkish online marketplace known for books, stationery, hobby supplies and general merchandise. It ranks #70 among the most visited websites in the country in this index, within the e-commerce category.
Who owns idefix?
The site is operated by Idefix Internet Hizmetleri (Dogan Group), founded by Doğan Group. The company was established in 2007 and is headquartered in Istanbul, Turkey. It employs around 200+.
Traffic and audience
Traffic estimates place idefix at roughly 10 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How idefix makes money
Revenue comes primarily from product sales, alongside marketplace commissions.
Competitors in Türkiye
Its closest rivals include kitapyurdu.com, dr.com.tr, trendyol.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
idefix is founded in Istanbul, Turkey.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #70 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns idefix?
idefix is operated by Idefix Internet Hizmetleri (Dogan Group). Private company structure, based on public filings and press reporting.
Where is idefix headquartered?
idefix is headquartered in Istanbul, Turkey.
When was idefix founded?
idefix was founded in 2007 by Doğan Group.
How many employees does idefix have?
idefix employs approximately 200+ people.
What is idefix's revenue?
idefix's revenue: ≈ $60 million annual revenue (est.).
Who are idefix's competitors?
Main competitors in Türkiye include kitapyurdu.com, dr.com.tr, trendyol.com.
How does idefix make money?
Mainly product sales, marketplace commissions.
Is idefix publicly traded?
No — idefix is not listed as an independent public company; it is operated by Idefix Internet Hizmetleri (Dogan Group).
How many visitors does idefix get?
Third-party estimates place idefix at roughly 10 million visits per month, mostly from Türkiye, with 76% mobile traffic.
Is idefix safe?
idefix is an established e-commerce site founded in 2007 and ranked #70 in Türkiye; use the official domain idefix.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsidefix.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos