MoneySuperMarket
A UK comparison platform for insurance, energy, loans, credit cards and broadband.
MoneySuperMarket at a glance
MoneySuperMarket is a finance & banking website and one of the most visited sites in United Kingdom, currently ranked #125 in the country. It was founded in 1999 by Duncan Cameron, Simon Nixon and is headquartered in Chester, UK. Today MoneySuperMarket is owned by Moneysupermarket.com Group PLC. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through lead generation fees, commissions. Its closest rivals include comparethemarket.com, gocompare.com, confused.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| moneysupermarket | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Kingdom
Company information
- Website
- moneysupermarket.com
- Sector
- Finance & Banking
- Owner
- Moneysupermarket.com Group PLC
- Owner type
- Public company
- Founders
- Duncan Cameron, Simon Nixon
- Founded
- 1999
- Headquarters
- Chester, UK
- Employees
- 500+
- Ownership
- Moneysupermarket.com Group PLC controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MoneySuperMarket operates a bank and digital financial platform focused on United Kingdom. A UK comparison platform for insurance, energy, loans, credit cards and broadband. Revenue comes mainly from lead generation fees, supported by the other lines listed below.
- Lead generation fees
- Commissions
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #125 in this index
- Sector rank
- Leading finance & banking site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| comparethemarket.com | ≈ 21 million / month | #126 class competitor | — |
| gocompare.com | ≈ 15.7 million / month | #127 class competitor | — |
| confused.com | ≈ 10.5 million / month | #128 class competitor | — |
What is MoneySuperMarket?
MoneySuperMarket (moneysupermarket.com) is a bank and digital financial platform serving users in United Kingdom. A UK comparison platform for insurance, energy, loans, credit cards and broadband. It ranks #125 among the most visited websites in the country in this index, within the finance & banking category.
Who owns MoneySuperMarket?
The site is operated by Moneysupermarket.com Group PLC, founded by Duncan Cameron, Simon Nixon. The company was established in 1999 and is headquartered in Chester, UK. It employs around 500+.
Traffic and audience
Traffic estimates place MoneySuperMarket at roughly 35 million visits per month, about 1.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How MoneySuperMarket makes money
Revenue comes primarily from lead generation fees, alongside commissions.
Competitors in United Kingdom
Its closest rivals include comparethemarket.com, gocompare.com, confused.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
MoneySuperMarket is founded in Chester, UK.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #125 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns MoneySuperMarket?
MoneySuperMarket is operated by Moneysupermarket.com Group PLC. Public company structure, based on public filings and press reporting.
Where is MoneySuperMarket headquartered?
MoneySuperMarket is headquartered in Chester, UK.
When was MoneySuperMarket founded?
MoneySuperMarket was founded in 1999 by Duncan Cameron, Simon Nixon.
How many employees does MoneySuperMarket have?
MoneySuperMarket employs approximately 500+ people.
What is MoneySuperMarket's revenue?
MoneySuperMarket's revenue: ≈ $500 million annual revenue (est.).
Who are MoneySuperMarket's competitors?
Main competitors in United Kingdom include comparethemarket.com, gocompare.com, confused.com.
How does MoneySuperMarket make money?
Mainly lead generation fees, commissions.
Is MoneySuperMarket publicly traded?
MoneySuperMarket's ownership: Public company.
How many visitors does MoneySuperMarket get?
Third-party estimates place MoneySuperMarket at roughly 35 million visits per month, mostly from United Kingdom, with 82% mobile traffic.
Is MoneySuperMarket safe?
MoneySuperMarket is an established finance & banking site founded in 1999 and ranked #125 in United Kingdom; use the official domain moneysupermarket.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmoneysupermarket.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos