Experian US
Global consumer credit reporting bureau providing free FICO score monitoring and identity theft protection.
Experian US at a glance
Experian US is a finance & banking website and one of the most visited sites in United States, currently ranked #1085 in the country. It was founded in 1996 by TRW Credit Data division and is headquartered in Costa Mesa, California, USA. Today Experian US is owned by Experian plc. Our estimates put its audience at ≈ 38 million visits per month. The business earns money mainly through b2b credit analytics licensing, experian creditworks consumer plans. Its closest rivals include equifax.com, transunion.com, creditkarma.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 35.7 million / month | +2% |
| Q2 | ≈ 36.9 million / month | +3% |
| Q3 | ≈ 38 million / month | +3% |
| Q4 | ≈ 40.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 11.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| experian us | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- experian.com
- Sector
- Finance & Banking
- Owner
- Experian plc
- Owner type
- Public company
- Founders
- TRW Credit Data division
- Founded
- 1996
- Headquarters
- Costa Mesa, California, USA
- Employees
- 22,000+
- Ownership
- Experian plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6.6 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $6.6 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Experian US operates a bank and digital financial platform focused on United States. Global consumer credit reporting bureau providing free FICO score monitoring and identity theft protection. Revenue comes mainly from b2b credit analytics licensing, supported by the other lines listed below.
- B2B credit analytics licensing
- Experian CreditWorks consumer plans
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1085 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 1900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| equifax.com | ≈ 22.8 million / month | #1086 class competitor | — |
| transunion.com | ≈ 17.1 million / month | #1087 class competitor | — |
| creditkarma.com | ≈ 11.4 million / month | #1088 class competitor | — |
What is Experian US?
Experian US (experian.com) is a bank and digital financial platform serving users in United States. Global consumer credit reporting bureau providing free FICO score monitoring and identity theft protection. It ranks #1085 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Experian US?
The site is operated by Experian plc, founded by TRW Credit Data division. The company was established in 1996 and is headquartered in Costa Mesa, California, USA. It employs around 22,000+.
Traffic and audience
Traffic estimates place Experian US at roughly 38 million visits per month, about 1.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Experian US makes money
Revenue comes primarily from b2b credit analytics licensing, alongside experian creditworks consumer plans.
Competitors in United States
Its closest rivals include equifax.com, transunion.com, creditkarma.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Experian US is founded in Costa Mesa, California, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #1085 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Experian US?
Experian US is operated by Experian plc. Public company structure, based on public filings and press reporting.
Where is Experian US headquartered?
Experian US is headquartered in Costa Mesa, California, USA.
When was Experian US founded?
Experian US was founded in 1996 by TRW Credit Data division.
How many employees does Experian US have?
Experian US employs approximately 22,000+ people.
What is Experian US's revenue?
Experian US's revenue: ≈ $6.6 billion annual revenue (est.).
Who are Experian US's competitors?
Main competitors in United States include equifax.com, transunion.com, creditkarma.com.
How does Experian US make money?
Mainly b2b credit analytics licensing, experian creditworks consumer plans.
Is Experian US publicly traded?
Experian US's ownership: Public company.
How many visitors does Experian US get?
Third-party estimates place Experian US at roughly 38 million visits per month, mostly from United States, with 82% mobile traffic.
Is Experian US safe?
Experian US is an established finance & banking site founded in 1996 and ranked #1085 in United States; use the official domain experian.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexperian.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos