MoneySavingExpert
A UK consumer finance site with deals, guides and tools for saving money.
MoneySavingExpert at a glance
MoneySavingExpert is a finance & banking website and one of the most visited sites in United Kingdom, currently ranked #124 in the country. It was founded in 2003 by Martin Lewis and is headquartered in London, UK. Today MoneySavingExpert is owned by MoneySavingExpert.com (Moneysupermarket Group). Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through affiliate commissions, advertising. Its closest rivals include moneysupermarket.com, which.co.uk, comparethemarket.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| moneysavingexpert | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Kingdom
Company information
- Website
- moneysavingexpert.com
- Sector
- Finance & Banking
- Owner
- MoneySavingExpert.com (Moneysupermarket Group)
- Owner type
- Subsidiary of public company
- Founders
- Martin Lewis
- Founded
- 2003
- Headquarters
- London, UK
- Employees
- 150+
- Ownership
- MoneySavingExpert.com (Moneysupermarket Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $90 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $90 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MoneySavingExpert operates a bank and digital financial platform focused on United Kingdom. A UK consumer finance site with deals, guides and tools for saving money. Revenue comes mainly from affiliate commissions, supported by the other lines listed below.
- Affiliate commissions
- Advertising
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #124 in this index
- Sector rank
- Leading finance & banking site in United Kingdom
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| moneysupermarket.com | ≈ 42 million / month | #125 class competitor | — |
| which.co.uk | ≈ 31.5 million / month | #126 class competitor | — |
| comparethemarket.com | ≈ 21 million / month | #127 class competitor | — |
What is MoneySavingExpert?
MoneySavingExpert (moneysavingexpert.com) is a bank and digital financial platform serving users in United Kingdom. A UK consumer finance site with deals, guides and tools for saving money. It ranks #124 among the most visited websites in the country in this index, within the finance & banking category.
Who owns MoneySavingExpert?
The site is operated by MoneySavingExpert.com (Moneysupermarket Group), founded by Martin Lewis. The company was established in 2003 and is headquartered in London, UK. It employs around 150+.
Traffic and audience
Traffic estimates place MoneySavingExpert at roughly 70 million visits per month, about 2.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How MoneySavingExpert makes money
Revenue comes primarily from affiliate commissions, alongside advertising.
Competitors in United Kingdom
Its closest rivals include moneysupermarket.com, which.co.uk, comparethemarket.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
MoneySavingExpert is founded in London, UK.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #124 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns MoneySavingExpert?
MoneySavingExpert is operated by MoneySavingExpert.com (Moneysupermarket Group). Subsidiary of public company structure, based on public filings and press reporting.
Where is MoneySavingExpert headquartered?
MoneySavingExpert is headquartered in London, UK.
When was MoneySavingExpert founded?
MoneySavingExpert was founded in 2003 by Martin Lewis.
How many employees does MoneySavingExpert have?
MoneySavingExpert employs approximately 150+ people.
What is MoneySavingExpert's revenue?
MoneySavingExpert's revenue: ≈ $90 million annual revenue (est.).
Who are MoneySavingExpert's competitors?
Main competitors in United Kingdom include moneysupermarket.com, which.co.uk, comparethemarket.com.
How does MoneySavingExpert make money?
Mainly affiliate commissions, advertising.
Is MoneySavingExpert publicly traded?
MoneySavingExpert's ownership: Subsidiary of public company.
How many visitors does MoneySavingExpert get?
Third-party estimates place MoneySavingExpert at roughly 70 million visits per month, mostly from United Kingdom, with 82% mobile traffic.
Is MoneySavingExpert safe?
MoneySavingExpert is an established finance & banking site founded in 2003 and ranked #124 in United Kingdom; use the official domain moneysavingexpert.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmoneysavingexpert.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos