Compare the Market
A UK price comparison site for insurance, energy, travel and finance with a Meerkat rewards scheme.
Compare the Market at a glance
Compare the Market is a finance & banking website and one of the most visited sites in United Kingdom, currently ranked #126 in the country. It was founded in 2006 by BGL Group and is headquartered in Peterborough, UK. Today Compare the Market is owned by BGL Group. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through commissions, lead generation fees. Its closest rivals include moneysupermarket.com, gocompare.com, confused.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| compare the market | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Kingdom
Company information
- Website
- comparethemarket.com
- Sector
- Finance & Banking
- Owner
- BGL Group
- Owner type
- Private company
- Founders
- BGL Group
- Founded
- 2006
- Headquarters
- Peterborough, UK
- Employees
- 1,000+
- Ownership
- BGL Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Compare the Market operates a bank and digital financial platform focused on United Kingdom. A UK price comparison site for insurance, energy, travel and finance with a Meerkat rewards scheme. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Lead generation fees
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #126 in this index
- Sector rank
- Leading finance & banking site in United Kingdom
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| moneysupermarket.com | ≈ 24 million / month | #127 class competitor | — |
| gocompare.com | ≈ 18 million / month | #128 class competitor | — |
| confused.com | ≈ 12 million / month | #129 class competitor | — |
What is Compare the Market?
Compare the Market (comparethemarket.com) is a bank and digital financial platform serving users in United Kingdom. A UK price comparison site for insurance, energy, travel and finance with a Meerkat rewards scheme. It ranks #126 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Compare the Market?
The site is operated by BGL Group, founded by BGL Group. The company was established in 2006 and is headquartered in Peterborough, UK. It employs around 1,000+.
Traffic and audience
Traffic estimates place Compare the Market at roughly 40 million visits per month, about 1.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Compare the Market makes money
Revenue comes primarily from commissions, alongside lead generation fees.
Competitors in United Kingdom
Its closest rivals include moneysupermarket.com, gocompare.com, confused.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Compare the Market is founded in Peterborough, UK.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #126 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Compare the Market?
Compare the Market is operated by BGL Group. Private company structure, based on public filings and press reporting.
Where is Compare the Market headquartered?
Compare the Market is headquartered in Peterborough, UK.
When was Compare the Market founded?
Compare the Market was founded in 2006 by BGL Group.
How many employees does Compare the Market have?
Compare the Market employs approximately 1,000+ people.
What is Compare the Market's revenue?
Compare the Market's revenue: ≈ $700 million annual revenue (est.).
Who are Compare the Market's competitors?
Main competitors in United Kingdom include moneysupermarket.com, gocompare.com, confused.com.
How does Compare the Market make money?
Mainly commissions, lead generation fees.
Is Compare the Market publicly traded?
No — Compare the Market is not listed as an independent public company; it is operated by BGL Group.
How many visitors does Compare the Market get?
Third-party estimates place Compare the Market at roughly 40 million visits per month, mostly from United Kingdom, with 82% mobile traffic.
Is Compare the Market safe?
Compare the Market is an established finance & banking site founded in 2006 and ranked #126 in United Kingdom; use the official domain comparethemarket.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscomparethemarket.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos