Hargreaves Lansdown
A UK investment platform for funds, shares, ISAs and pensions.
Hargreaves Lansdown at a glance
Hargreaves Lansdown is a finance & banking website and one of the most visited sites in United Kingdom, currently ranked #129 in the country. It was founded in 1981 by Peter Hargreaves, Stephen Lansdown and is headquartered in Bristol, UK. Today Hargreaves Lansdown is owned by CVC, ADIA and Nordic Capital consortium. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through platform fees, dealing fees, interest income. Its closest rivals include ajbell.co.uk, interactiveinvestor.co.uk, fidelity.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hargreaves lansdown | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Kingdom
Company information
- Website
- hl.co.uk
- Sector
- Finance & Banking
- Owner
- CVC, ADIA and Nordic Capital consortium
- Owner type
- Private company
- Founders
- Peter Hargreaves, Stephen Lansdown
- Founded
- 1981
- Headquarters
- Bristol, UK
- Employees
- 2,000+
- Ownership
- CVC, ADIA and Nordic Capital consortium controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $900 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $900 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hargreaves Lansdown operates a bank and digital financial platform focused on United Kingdom. A UK investment platform for funds, shares, ISAs and pensions. Revenue comes mainly from platform fees, supported by the other lines listed below.
- Platform fees
- Dealing fees
- Interest income
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #129 in this index
- Sector rank
- Leading finance & banking site in United Kingdom
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ajbell.co.uk | ≈ 15 million / month | #130 class competitor | — |
| interactiveinvestor.co.uk | ≈ 11.2 million / month | #131 class competitor | — |
| fidelity.co.uk | ≈ 7.5 million / month | #132 class competitor | — |
What is Hargreaves Lansdown?
Hargreaves Lansdown (hl.co.uk) is a bank and digital financial platform serving users in United Kingdom. A UK investment platform for funds, shares, ISAs and pensions. It ranks #129 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Hargreaves Lansdown?
The site is operated by CVC, ADIA and Nordic Capital consortium, founded by Peter Hargreaves, Stephen Lansdown. The company was established in 1981 and is headquartered in Bristol, UK. It employs around 2,000+.
Traffic and audience
Traffic estimates place Hargreaves Lansdown at roughly 25 million visits per month, about 0.8 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Hargreaves Lansdown makes money
Revenue comes primarily from platform fees, alongside dealing fees, interest income.
Competitors in United Kingdom
Its closest rivals include ajbell.co.uk, interactiveinvestor.co.uk, fidelity.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1981
Hargreaves Lansdown is founded in Bristol, UK.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #129 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Hargreaves Lansdown?
Hargreaves Lansdown is operated by CVC, ADIA and Nordic Capital consortium. Private company structure, based on public filings and press reporting.
Where is Hargreaves Lansdown headquartered?
Hargreaves Lansdown is headquartered in Bristol, UK.
When was Hargreaves Lansdown founded?
Hargreaves Lansdown was founded in 1981 by Peter Hargreaves, Stephen Lansdown.
How many employees does Hargreaves Lansdown have?
Hargreaves Lansdown employs approximately 2,000+ people.
What is Hargreaves Lansdown's revenue?
Hargreaves Lansdown's revenue: ≈ $900 million annual revenue (est.).
Who are Hargreaves Lansdown's competitors?
Main competitors in United Kingdom include ajbell.co.uk, interactiveinvestor.co.uk, fidelity.co.uk.
How does Hargreaves Lansdown make money?
Mainly platform fees, dealing fees, interest income.
Is Hargreaves Lansdown publicly traded?
No — Hargreaves Lansdown is not listed as an independent public company; it is operated by CVC, ADIA and Nordic Capital consortium.
How many visitors does Hargreaves Lansdown get?
Third-party estimates place Hargreaves Lansdown at roughly 25 million visits per month, mostly from United Kingdom, with 82% mobile traffic.
Is Hargreaves Lansdown safe?
Hargreaves Lansdown is an established finance & banking site founded in 1981 and ranked #129 in United Kingdom; use the official domain hl.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshl.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos