Starling Bank
A UK digital bank with personal, joint and business accounts.
Starling Bank at a glance
Starling Bank is a finance & banking website and one of the most visited sites in United Kingdom, currently ranked #131 in the country. It was founded in 2014 by Anne Boden and is headquartered in London, UK. Today Starling Bank is owned by Starling Bank Ltd. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through net interest income, interchange fees, engine software. Its closest rivals include monzo.com, revolut.com, barclays.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| starling bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Kingdom
Company information
- Website
- starlingbank.com
- Sector
- Finance & Banking
- Owner
- Starling Bank Ltd
- Owner type
- Private company
- Founders
- Anne Boden
- Founded
- 2014
- Headquarters
- London, UK
- Employees
- 2,500+
- Ownership
- Starling Bank Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $750 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $750 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Starling Bank operates a bank and digital financial platform focused on United Kingdom. A UK digital bank with personal, joint and business accounts. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Interchange fees
- Engine software
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #131 in this index
- Sector rank
- Leading finance & banking site in United Kingdom
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| monzo.com | ≈ 6 million / month | #132 class competitor | — |
| revolut.com | ≈ 4.5 million / month | #133 class competitor | — |
| barclays.co.uk | ≈ 3 million / month | #134 class competitor | — |
What is Starling Bank?
Starling Bank (starlingbank.com) is a bank and digital financial platform serving users in United Kingdom. A UK digital bank with personal, joint and business accounts. It ranks #131 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Starling Bank?
The site is operated by Starling Bank Ltd, founded by Anne Boden. The company was established in 2014 and is headquartered in London, UK. It employs around 2,500+.
Traffic and audience
Traffic estimates place Starling Bank at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Starling Bank makes money
Revenue comes primarily from net interest income, alongside interchange fees, engine software.
Competitors in United Kingdom
Its closest rivals include monzo.com, revolut.com, barclays.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Starling Bank is founded in London, UK.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #131 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Starling Bank?
Starling Bank is operated by Starling Bank Ltd. Private company structure, based on public filings and press reporting.
Where is Starling Bank headquartered?
Starling Bank is headquartered in London, UK.
When was Starling Bank founded?
Starling Bank was founded in 2014 by Anne Boden.
How many employees does Starling Bank have?
Starling Bank employs approximately 2,500+ people.
What is Starling Bank's revenue?
Starling Bank's revenue: ≈ $750 million annual revenue (est.).
Who are Starling Bank's competitors?
Main competitors in United Kingdom include monzo.com, revolut.com, barclays.co.uk.
How does Starling Bank make money?
Mainly net interest income, interchange fees, engine software.
Is Starling Bank publicly traded?
No — Starling Bank is not listed as an independent public company; it is operated by Starling Bank Ltd.
How many visitors does Starling Bank get?
Third-party estimates place Starling Bank at roughly 10 million visits per month, mostly from United Kingdom, with 82% mobile traffic.
Is Starling Bank safe?
Starling Bank is an established finance & banking site founded in 2014 and ranked #131 in United Kingdom; use the official domain starlingbank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsstarlingbank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos