NatWest
The site of a major UK retail and business bank.
NatWest at a glance
NatWest is a finance & banking website and one of the most visited sites in United Kingdom, currently ranked #134 in the country. It was founded in 1968 by National Provincial Bank, Westminster Bank and is headquartered in Edinburgh, UK. Today NatWest is owned by NatWest Group plc. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include lloydsbank.com, barclays.co.uk, santander.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| natwest | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Kingdom
Company information
- Website
- natwest.com
- Sector
- Finance & Banking
- Owner
- NatWest Group plc
- Owner type
- Public company
- Founders
- National Provincial Bank, Westminster Bank
- Founded
- 1968
- Headquarters
- Edinburgh, UK
- Employees
- 60,000+
- Ownership
- NatWest Group plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $20 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NatWest operates a bank and digital financial platform focused on United Kingdom. The site of a major UK retail and business bank. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #134 in this index
- Sector rank
- Leading finance & banking site in United Kingdom
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lloydsbank.com | ≈ 48 million / month | #135 class competitor | — |
| barclays.co.uk | ≈ 36 million / month | #136 class competitor | — |
| santander.co.uk | ≈ 24 million / month | #137 class competitor | — |
What is NatWest?
NatWest (natwest.com) is a bank and digital financial platform serving users in United Kingdom. The site of a major UK retail and business bank. It ranks #134 among the most visited websites in the country in this index, within the finance & banking category.
Who owns NatWest?
The site is operated by NatWest Group plc, founded by National Provincial Bank, Westminster Bank. The company was established in 1968 and is headquartered in Edinburgh, UK. It employs around 60,000+.
Traffic and audience
Traffic estimates place NatWest at roughly 80 million visits per month, about 2.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How NatWest makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in United Kingdom
Its closest rivals include lloydsbank.com, barclays.co.uk, santander.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1968
NatWest is founded in Edinburgh, UK.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #134 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns NatWest?
NatWest is operated by NatWest Group plc. Public company structure, based on public filings and press reporting.
Where is NatWest headquartered?
NatWest is headquartered in Edinburgh, UK.
When was NatWest founded?
NatWest was founded in 1968 by National Provincial Bank, Westminster Bank.
How many employees does NatWest have?
NatWest employs approximately 60,000+ people.
What is NatWest's revenue?
NatWest's revenue: ≈ $20 billion annual revenue (est.).
Who are NatWest's competitors?
Main competitors in United Kingdom include lloydsbank.com, barclays.co.uk, santander.co.uk.
How does NatWest make money?
Mainly net interest income, fees.
Is NatWest publicly traded?
NatWest's ownership: Public company.
How many visitors does NatWest get?
Third-party estimates place NatWest at roughly 80 million visits per month, mostly from United Kingdom, with 82% mobile traffic.
Is NatWest safe?
NatWest is an established finance & banking site founded in 1968 and ranked #134 in United Kingdom; use the official domain natwest.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnatwest.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos