GoCompare
A UK comparison site for car insurance, energy, mortgages and credit cards.
GoCompare at a glance
GoCompare is a finance & banking website and one of the most visited sites in United Kingdom, currently ranked #127 in the country. It was founded in 2006 by Hugh Thompson, Chris Hobbs and is headquartered in Newport, UK. Today GoCompare is owned by Future Comparison Services. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through commissions, lead generation fees. Its closest rivals include comparethemarket.com, moneysupermarket.com, confused.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gocompare | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United Kingdom
Company information
- Website
- gocompare.com
- Sector
- Finance & Banking
- Owner
- Future Comparison Services
- Owner type
- Private company
- Founders
- Hugh Thompson, Chris Hobbs
- Founded
- 2006
- Headquarters
- Newport, UK
- Employees
- 300+
- Ownership
- Future Comparison Services controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
GoCompare operates a bank and digital financial platform focused on United Kingdom. A UK comparison site for car insurance, energy, mortgages and credit cards. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Lead generation fees
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #127 in this index
- Sector rank
- Leading finance & banking site in United Kingdom
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| comparethemarket.com | ≈ 9 million / month | #128 class competitor | — |
| moneysupermarket.com | ≈ 6.7 million / month | #129 class competitor | — |
| confused.com | ≈ 4.5 million / month | #130 class competitor | — |
What is GoCompare?
GoCompare (gocompare.com) is a bank and digital financial platform serving users in United Kingdom. A UK comparison site for car insurance, energy, mortgages and credit cards. It ranks #127 among the most visited websites in the country in this index, within the finance & banking category.
Who owns GoCompare?
The site is operated by Future Comparison Services, founded by Hugh Thompson, Chris Hobbs. The company was established in 2006 and is headquartered in Newport, UK. It employs around 300+.
Traffic and audience
Traffic estimates place GoCompare at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How GoCompare makes money
Revenue comes primarily from commissions, alongside lead generation fees.
Competitors in United Kingdom
Its closest rivals include comparethemarket.com, moneysupermarket.com, confused.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
GoCompare is founded in Newport, UK.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #127 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns GoCompare?
GoCompare is operated by Future Comparison Services. Private company structure, based on public filings and press reporting.
Where is GoCompare headquartered?
GoCompare is headquartered in Newport, UK.
When was GoCompare founded?
GoCompare was founded in 2006 by Hugh Thompson, Chris Hobbs.
How many employees does GoCompare have?
GoCompare employs approximately 300+ people.
What is GoCompare's revenue?
GoCompare's revenue: ≈ $150 million annual revenue (est.).
Who are GoCompare's competitors?
Main competitors in United Kingdom include comparethemarket.com, moneysupermarket.com, confused.com.
How does GoCompare make money?
Mainly commissions, lead generation fees.
Is GoCompare publicly traded?
No — GoCompare is not listed as an independent public company; it is operated by Future Comparison Services.
How many visitors does GoCompare get?
Third-party estimates place GoCompare at roughly 15 million visits per month, mostly from United Kingdom, with 82% mobile traffic.
Is GoCompare safe?
GoCompare is an established finance & banking site founded in 2006 and ranked #127 in United Kingdom; use the official domain gocompare.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgocompare.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos