Mascom Wireless
Botswana's largest mobile operator and self-service portal.
Mascom Wireless at a glance
Mascom Wireless is a telecom website and one of the most visited sites in Botswana, currently ranked #6 in the country. It was founded in 1998 and is headquartered in Gaborone, Botswana. Today Mascom Wireless is owned by Mascom Wireless Botswana. Our estimates put its audience at ≈ 1.5 million visits per month. The business earns money mainly through mobile subscriptions, mobile money (myzaka), data packages. Its closest rivals include orange.co.bw, btc.bw.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.4 million / month | +2% |
| Q2 | ≈ 1.5 million / month | +3% |
| Q3 | ≈ 1.5 million / month | +3% |
| Q4 | ≈ 1.6 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Botswana, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Botswana86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Botswana
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mascom wireless | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Botswana web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Botswana
Company information
- Website
- mascom.bw
- Sector
- Telecom
- Owner
- Mascom Wireless Botswana
- Owner type
- Public company
- Founded
- 1998
- Headquarters
- Gaborone, Botswana
- Employees
- 500+
- Ownership
- Mascom Wireless Botswana controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mascom Wireless operates a telecom operator focused on Botswana. Botswana's largest mobile operator and self-service portal. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Mobile money (MyZaka)
- Data packages
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Botswana
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Botswana)
- #6 in this index
- Sector rank
- Leading telecom site in Botswana
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| orange.co.bw | ≈ 0.9 million / month | #7 class competitor | — |
| btc.bw | ≈ 0.7 million / month | #8 class competitor | — |
What is Mascom Wireless?
Mascom Wireless (mascom.bw) is a telecom operator serving users in Botswana. Botswana's largest mobile operator and self-service portal. It ranks #6 among the most visited websites in the country in this index, within the telecom category.
Who owns Mascom Wireless?
The site is operated by Mascom Wireless Botswana. The company was established in 1998 and is headquartered in Gaborone, Botswana. It employs around 500+.
Traffic and audience
Traffic estimates place Mascom Wireless at roughly 1.5 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Mascom Wireless makes money
Revenue comes primarily from mobile subscriptions, alongside mobile money (myzaka), data packages.
Competitors in Botswana
Its closest rivals include orange.co.bw, btc.bw.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Mascom Wireless is founded in Gaborone, Botswana.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Botswana.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Mascom Wireless?
Mascom Wireless is operated by Mascom Wireless Botswana. Public company structure, based on public filings and press reporting.
Where is Mascom Wireless headquartered?
Mascom Wireless is headquartered in Gaborone, Botswana.
When was Mascom Wireless founded?
Mascom Wireless was founded in 1998.
How many employees does Mascom Wireless have?
Mascom Wireless employs approximately 500+ people.
What is Mascom Wireless's revenue?
Mascom Wireless does not publish standalone revenue; income comes from mobile subscriptions, mobile money (myzaka), data packages.
Who are Mascom Wireless's competitors?
Main competitors in Botswana include orange.co.bw, btc.bw.
How does Mascom Wireless make money?
Mainly mobile subscriptions, mobile money (myzaka), data packages.
Is Mascom Wireless publicly traded?
Mascom Wireless's ownership: Public company.
How many visitors does Mascom Wireless get?
Third-party estimates place Mascom Wireless at roughly 1.5 million visits per month, mostly from Botswana, with 80% mobile traffic.
Is Mascom Wireless safe?
Mascom Wireless is an established telecom site founded in 1998 and ranked #6 in Botswana; use the official domain mascom.bw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmascom.bw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBotswana and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos