Government of Botswana
Official portal for Botswana's e-government services.
Government of Botswana at a glance
Government of Botswana is a government website and one of the most visited sites in Botswana, currently ranked #4 in the country. It was founded in 2006 and is headquartered in Gaborone, Botswana. Today Government of Botswana is owned by Government of Botswana. Our estimates put its audience at ≈ 1.5 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include burs.org.bw, bwjobs.gov.bw.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.4 million / month | +2% |
| Q2 | ≈ 1.5 million / month | +3% |
| Q3 | ≈ 1.5 million / month | +3% |
| Q4 | ≈ 1.6 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Botswana, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Botswana94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Botswana
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| government of botswana | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Botswana web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Botswana
Company information
- Website
- gov.bw
- Sector
- Government
- Owner
- Government of Botswana
- Owner type
- Government
- Founded
- 2006
- Headquarters
- Gaborone, Botswana
- Ownership
- Government of Botswana controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Government of Botswana operates an official government service portal focused on Botswana. Official portal for Botswana's e-government services. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Botswana
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Botswana)
- #4 in this index
- Sector rank
- Leading government site in Botswana
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| burs.org.bw | ≈ 0.9 million / month | #5 class competitor | — |
| bwjobs.gov.bw | ≈ 0.7 million / month | #6 class competitor | — |
What is Government of Botswana?
Government of Botswana (gov.bw) is an official government service portal serving users in Botswana. Official portal for Botswana's e-government services. It ranks #4 among the most visited websites in the country in this index, within the government category.
Who owns Government of Botswana?
The site is operated by Government of Botswana. The company was established in 2006 and is headquartered in Gaborone, Botswana.
Traffic and audience
Traffic estimates place Government of Botswana at roughly 1.5 million visits per month, about 0.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Government of Botswana makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Botswana
Its closest rivals include burs.org.bw, bwjobs.gov.bw.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Government of Botswana is founded in Gaborone, Botswana.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Botswana.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Government of Botswana?
Government of Botswana is operated by Government of Botswana. Government structure, based on public filings and press reporting.
Where is Government of Botswana headquartered?
Government of Botswana is headquartered in Gaborone, Botswana.
When was Government of Botswana founded?
Government of Botswana was founded in 2006.
What is Government of Botswana's revenue?
Government of Botswana does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are Government of Botswana's competitors?
Main competitors in Botswana include burs.org.bw, bwjobs.gov.bw.
How does Government of Botswana make money?
Mainly not advertising funded — public service portal.
Is Government of Botswana publicly traded?
Government of Botswana's ownership: Government.
How many visitors does Government of Botswana get?
Third-party estimates place Government of Botswana at roughly 1.5 million visits per month, mostly from Botswana, with 69% mobile traffic.
Is Government of Botswana safe?
Government of Botswana is an established government site founded in 2006 and ranked #4 in Botswana; use the official domain gov.bw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgov.bw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBotswana and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos