Ministry of Home Affairs
Bhutanese home affairs and immigration e-services portal.
Ministry of Home Affairs at a glance
Ministry of Home Affairs is a government website and one of the most visited sites in Bhutan, currently ranked #4 in the country. It was founded in 1968 and is headquartered in Thimphu, Bhutan. Today Ministry of Home Affairs is owned by Government of Bhutan. Our estimates put its audience at ≈ 0.6 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include bhutan.gov.bt, tech.gov.bt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.6 million / month | +2% |
| Q2 | ≈ 0.6 million / month | +3% |
| Q3 | ≈ 0.6 million / month | +3% |
| Q4 | ≈ 0.6 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Bhutan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bhutan94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bhutan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ministry of home affairs | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bhutan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Bhutan
Company information
- Website
- mohca.gov.bt
- Sector
- Government
- Owner
- Government of Bhutan
- Owner type
- Government ministry
- Founded
- 1968
- Headquarters
- Thimphu, Bhutan
- Ownership
- Government of Bhutan controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Dzongkha
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government ministry
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ministry of Home Affairs operates an official government service portal focused on Bhutan. Bhutanese home affairs and immigration e-services portal. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Bhutan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bhutan)
- #4 in this index
- Sector rank
- Leading government site in Bhutan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bhutan.gov.bt | ≈ 0.4 million / month | #5 class competitor | — |
| tech.gov.bt | ≈ 0.3 million / month | #6 class competitor | — |
What is Ministry of Home Affairs?
Ministry of Home Affairs (mohca.gov.bt) is an official government service portal serving users in Bhutan. Bhutanese home affairs and immigration e-services portal. It ranks #4 among the most visited websites in the country in this index, within the government category.
Who owns Ministry of Home Affairs?
The site is operated by Government of Bhutan. The company was established in 1968 and is headquartered in Thimphu, Bhutan.
Traffic and audience
Traffic estimates place Ministry of Home Affairs at roughly 0.6 million visits per month, about 0 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Ministry of Home Affairs makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Bhutan
Its closest rivals include bhutan.gov.bt, tech.gov.bt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1968
Ministry of Home Affairs is founded in Thimphu, Bhutan.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Bhutan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Ministry of Home Affairs?
Ministry of Home Affairs is operated by Government of Bhutan. Government ministry structure, based on public filings and press reporting.
Where is Ministry of Home Affairs headquartered?
Ministry of Home Affairs is headquartered in Thimphu, Bhutan.
When was Ministry of Home Affairs founded?
Ministry of Home Affairs was founded in 1968.
What is Ministry of Home Affairs's revenue?
Ministry of Home Affairs does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are Ministry of Home Affairs's competitors?
Main competitors in Bhutan include bhutan.gov.bt, tech.gov.bt.
How does Ministry of Home Affairs make money?
Mainly not advertising funded — public service portal.
Is Ministry of Home Affairs publicly traded?
Ministry of Home Affairs's ownership: Government ministry.
How many visitors does Ministry of Home Affairs get?
Third-party estimates place Ministry of Home Affairs at roughly 0.6 million visits per month, mostly from Bhutan, with 69% mobile traffic.
Is Ministry of Home Affairs safe?
Ministry of Home Affairs is an established government site founded in 1968 and ranked #4 in Bhutan; use the official domain mohca.gov.bt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmohca.gov.bt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBhutan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos