Bhutan Tourism
Official portal for Bhutan's high-value tourism programme.
Bhutan Tourism at a glance
Bhutan Tourism is a travel website and one of the most visited sites in Bhutan, currently ranked #6 in the country. It was founded in 2019 (department) and is headquartered in Thimphu, Bhutan. Today Bhutan Tourism is owned by Department of Tourism, Bhutan. Our estimates put its audience at ≈ 0.8 million visits per month. The business earns money mainly through sustainable development fee administration, destination marketing partnerships. Its closest rivals include bhutan.travel, drukair.com.bt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.8 million / month | +2% |
| Q2 | ≈ 0.8 million / month | +3% |
| Q3 | ≈ 0.8 million / month | +3% |
| Q4 | ≈ 0.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Bhutan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bhutan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bhutan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bhutan tourism | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bhutan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Bhutan
Company information
- Website
- tourism.gov.bt
- Sector
- Travel
- Owner
- Department of Tourism, Bhutan
- Owner type
- Government agency
- Founded
- 2019 (department)
- Headquarters
- Thimphu, Bhutan
- Ownership
- Department of Tourism, Bhutan controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bhutan Tourism operates a travel booking platform focused on Bhutan. Official portal for Bhutan's high-value tourism programme. Revenue comes mainly from sustainable development fee administration, supported by the other lines listed below.
- Sustainable Development Fee administration
- Destination marketing partnerships
International presence
- Primary market
- Bhutan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bhutan)
- #6 in this index
- Sector rank
- Leading travel site in Bhutan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bhutan.travel | ≈ 0.5 million / month | #7 class competitor | — |
| drukair.com.bt | ≈ 0.4 million / month | #8 class competitor | — |
What is Bhutan Tourism?
Bhutan Tourism (tourism.gov.bt) is a travel booking platform serving users in Bhutan. Official portal for Bhutan's high-value tourism programme. It ranks #6 among the most visited websites in the country in this index, within the travel category.
Who owns Bhutan Tourism?
The site is operated by Department of Tourism, Bhutan. The company was established in 2019 (department) and is headquartered in Thimphu, Bhutan.
Traffic and audience
Traffic estimates place Bhutan Tourism at roughly 0.8 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Bhutan Tourism makes money
Revenue comes primarily from sustainable development fee administration, alongside destination marketing partnerships.
Competitors in Bhutan
Its closest rivals include bhutan.travel, drukair.com.bt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2019 (department)
Bhutan Tourism is founded in Thimphu, Bhutan.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Bhutan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Bhutan Tourism?
Bhutan Tourism is operated by Department of Tourism, Bhutan. Government agency structure, based on public filings and press reporting.
Where is Bhutan Tourism headquartered?
Bhutan Tourism is headquartered in Thimphu, Bhutan.
When was Bhutan Tourism founded?
Bhutan Tourism was founded in 2019 (department).
What is Bhutan Tourism's revenue?
Bhutan Tourism does not publish standalone revenue; income comes from sustainable development fee administration, destination marketing partnerships.
Who are Bhutan Tourism's competitors?
Main competitors in Bhutan include bhutan.travel, drukair.com.bt.
How does Bhutan Tourism make money?
Mainly sustainable development fee administration, destination marketing partnerships.
Is Bhutan Tourism publicly traded?
Bhutan Tourism's ownership: Government agency.
How many visitors does Bhutan Tourism get?
Third-party estimates place Bhutan Tourism at roughly 0.8 million visits per month, mostly from Bhutan, with 71% mobile traffic.
Is Bhutan Tourism safe?
Bhutan Tourism is an established travel site founded in 2019 (department) and ranked #6 in Bhutan; use the official domain tourism.gov.bt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstourism.gov.bt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBhutan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos