Visit Barbados
Official tourism portal for Barbados holidays.
Visit Barbados at a glance
Visit Barbados is a travel website and one of the most visited sites in Barbados, currently ranked #5 in the country. It was founded in 2014 and is headquartered in Bridgetown, Barbados. Today Visit Barbados is owned by Barbados Tourism Marketing Inc.. Our estimates put its audience at ≈ 1.5 million visits per month. The business earns money mainly through destination marketing partnerships, booking referrals. Its closest rivals include bahamas.com, visitjamaica.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.4 million / month | +2% |
| Q2 | ≈ 1.5 million / month | +3% |
| Q3 | ≈ 1.5 million / month | +3% |
| Q4 | ≈ 1.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Barbados, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Barbados86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Barbados
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| visit barbados | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Barbados web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Barbados
Company information
- Website
- visitbarbados.org
- Sector
- Travel
- Owner
- Barbados Tourism Marketing Inc.
- Owner type
- Government agency
- Founded
- 2014
- Headquarters
- Bridgetown, Barbados
- Ownership
- Barbados Tourism Marketing Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, German, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Visit Barbados operates a travel booking platform focused on Barbados. Official tourism portal for Barbados holidays. Revenue comes mainly from destination marketing partnerships, supported by the other lines listed below.
- Destination marketing partnerships
- Booking referrals
International presence
- Primary market
- Barbados
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Barbados)
- #5 in this index
- Sector rank
- Leading travel site in Barbados
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bahamas.com | ≈ 0.9 million / month | #6 class competitor | — |
| visitjamaica.com | ≈ 0.7 million / month | #7 class competitor | — |
What is Visit Barbados?
Visit Barbados (visitbarbados.org) is a travel booking platform serving users in Barbados. Official tourism portal for Barbados holidays. It ranks #5 among the most visited websites in the country in this index, within the travel category.
Who owns Visit Barbados?
The site is operated by Barbados Tourism Marketing Inc.. The company was established in 2014 and is headquartered in Bridgetown, Barbados.
Traffic and audience
Traffic estimates place Visit Barbados at roughly 1.5 million visits per month, about 0.1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Visit Barbados makes money
Revenue comes primarily from destination marketing partnerships, alongside booking referrals.
Competitors in Barbados
Its closest rivals include bahamas.com, visitjamaica.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Visit Barbados is founded in Bridgetown, Barbados.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Barbados.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Visit Barbados?
Visit Barbados is operated by Barbados Tourism Marketing Inc.. Government agency structure, based on public filings and press reporting.
Where is Visit Barbados headquartered?
Visit Barbados is headquartered in Bridgetown, Barbados.
When was Visit Barbados founded?
Visit Barbados was founded in 2014.
What is Visit Barbados's revenue?
Visit Barbados does not publish standalone revenue; income comes from destination marketing partnerships, booking referrals.
Who are Visit Barbados's competitors?
Main competitors in Barbados include bahamas.com, visitjamaica.com.
How does Visit Barbados make money?
Mainly destination marketing partnerships, booking referrals.
Is Visit Barbados publicly traded?
Visit Barbados's ownership: Government agency.
How many visitors does Visit Barbados get?
Third-party estimates place Visit Barbados at roughly 1.5 million visits per month, mostly from Barbados, with 71% mobile traffic.
Is Visit Barbados safe?
Visit Barbados is an established travel site founded in 2014 and ranked #5 in Barbados; use the official domain visitbarbados.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvisitbarbados.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBarbados and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos