Government#4 in Barbados

Government of Barbados

Official portal for Barbadian government services.

gov.bb ↗Updated September 2026

Government of Barbados at a glance

Government of Barbados is a government website and one of the most visited sites in Barbados, currently ranked #4 in the country. It was founded in 2010 and is headquartered in Bridgetown, Barbados. Today Government of Barbados is owned by Government of Barbados. Our estimates put its audience at ≈ 1.5 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include bra.gov.bb, immigration.gov.bb.

Traffic statistics

≈ 1.5 million
Monthly visits
≈ 0.3 million
Weekly visits
≈ 0.1 million
Daily visits
≈ 0.6 million / month
Unique visitors
#4 in Barbados
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 1
Visits per second
#4
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 1.4 million / month+2%
Q2≈ 1.5 million / month+3%
Q3≈ 1.5 million / month+3%
Q4≈ 1.6 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Barbados, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Barbados94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 0.4 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Barbados

Top organic keywords

KeywordPositionVolumeTraffic share
government of barbados1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Barbados

Company information

Website
gov.bb
Sector
Government
Owner
Government of Barbados
Owner type
Government
Founded
2010
Headquarters
Bridgetown, Barbados
Ownership
Government of Barbados controls the platform. Ownership details are based on public filings and press reporting.
Languages
English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Not publicly disclosed
Ownership
Government
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Government of Barbados operates an official government service portal focused on Barbados. Official portal for Barbadian government services. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.

  • Not advertising funded — public service portal

International presence

Primary market
Barbados
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 0.6 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Barbados)
#4 in this index
Sector rank
Leading government site in Barbados

Main competitors

bra.gov.bbimmigration.gov.bb

Website comparisons

WebsiteMonthly visitsRankNotes
bra.gov.bb≈ 0.9 million / month#5 class competitor—
immigration.gov.bb≈ 0.7 million / month#6 class competitor—

What is Government of Barbados?

Government of Barbados (gov.bb) is an official government service portal serving users in Barbados. Official portal for Barbadian government services. It ranks #4 among the most visited websites in the country in this index, within the government category.

Who owns Government of Barbados?

The site is operated by Government of Barbados. The company was established in 2010 and is headquartered in Bridgetown, Barbados.

Traffic and audience

Traffic estimates place Government of Barbados at roughly 1.5 million visits per month, about 0.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How Government of Barbados makes money

Revenue comes primarily from not advertising funded — public service portal, alongside .

Competitors in Barbados

Its closest rivals include bra.gov.bb, immigration.gov.bb.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 2010

    Government of Barbados is founded in Bridgetown, Barbados.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #4 among the most visited websites in Barbados.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded2010
HeadquartersBridgetown, Barbados
Monthly visits≈ 1.5 million
Country rank#4 in Barbados
SectorGovernment
Primary marketBarbados
Founded2010
Monthly visits≈ 1.5 million

Frequently asked questions

Who owns Government of Barbados?

Government of Barbados is operated by Government of Barbados. Government structure, based on public filings and press reporting.

Where is Government of Barbados headquartered?

Government of Barbados is headquartered in Bridgetown, Barbados.

When was Government of Barbados founded?

Government of Barbados was founded in 2010.

What is Government of Barbados's revenue?

Government of Barbados does not publish standalone revenue; income comes from not advertising funded — public service portal.

Who are Government of Barbados's competitors?

Main competitors in Barbados include bra.gov.bb, immigration.gov.bb.

How does Government of Barbados make money?

Mainly not advertising funded — public service portal.

Is Government of Barbados publicly traded?

Government of Barbados's ownership: Government.

How many visitors does Government of Barbados get?

Third-party estimates place Government of Barbados at roughly 1.5 million visits per month, mostly from Barbados, with 69% mobile traffic.

Is Government of Barbados safe?

Government of Barbados is an established government site founded in 2010 and ranked #4 in Barbados; use the official domain gov.bb and HTTPS.

Popular searches

government of barbadosgovernment of barbados logingovernment of barbados appwho owns government of barbadosis government of barbados safe

Data sources & confidence

  • Company website and public announcements
    gov.bb
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Barbados and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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