Bahamas Ministry of Tourism
Official tourism portal promoting the islands of The Bahamas.
Bahamas Ministry of Tourism at a glance
Bahamas Ministry of Tourism is a travel website and one of the most visited sites in Bahamas, currently ranked #5 in the country. It was founded in 1990s (site) and is headquartered in Nassau, Bahamas. Today Bahamas Ministry of Tourism is owned by Ministry of Tourism, Investments & Aviation. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through destination marketing partnerships, booking referrals. Its closest rivals include visitbarbados.org, visitjamaica.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Bahamas, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bahamas86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bahamas
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bahamas ministry of tourism | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bahamas web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Bahamas
Company information
- Website
- bahamas.com
- Sector
- Travel
- Owner
- Ministry of Tourism, Investments & Aviation
- Owner type
- Government agency
- Founded
- 1990s (site)
- Headquarters
- Nassau, Bahamas
- Ownership
- Ministry of Tourism, Investments & Aviation controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Spanish, German, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bahamas Ministry of Tourism operates a travel booking platform focused on Bahamas. Official tourism portal promoting the islands of The Bahamas. Revenue comes mainly from destination marketing partnerships, supported by the other lines listed below.
- Destination marketing partnerships
- Booking referrals
International presence
- Primary market
- Bahamas
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bahamas)
- #5 in this index
- Sector rank
- Leading travel site in Bahamas
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| visitbarbados.org | ≈ 1.8 million / month | #6 class competitor | — |
| visitjamaica.com | ≈ 1.3 million / month | #7 class competitor | — |
What is Bahamas Ministry of Tourism?
Bahamas Ministry of Tourism (bahamas.com) is a travel booking platform serving users in Bahamas. Official tourism portal promoting the islands of The Bahamas. It ranks #5 among the most visited websites in the country in this index, within the travel category.
Who owns Bahamas Ministry of Tourism?
The site is operated by Ministry of Tourism, Investments & Aviation. The company was established in 1990s (site) and is headquartered in Nassau, Bahamas.
Traffic and audience
Traffic estimates place Bahamas Ministry of Tourism at roughly 3 million visits per month, about 0.1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Bahamas Ministry of Tourism makes money
Revenue comes primarily from destination marketing partnerships, alongside booking referrals.
Competitors in Bahamas
Its closest rivals include visitbarbados.org, visitjamaica.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990s (site)
Bahamas Ministry of Tourism is founded in Nassau, Bahamas.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Bahamas.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Bahamas Ministry of Tourism?
Bahamas Ministry of Tourism is operated by Ministry of Tourism, Investments & Aviation. Government agency structure, based on public filings and press reporting.
Where is Bahamas Ministry of Tourism headquartered?
Bahamas Ministry of Tourism is headquartered in Nassau, Bahamas.
When was Bahamas Ministry of Tourism founded?
Bahamas Ministry of Tourism was founded in 1990s (site).
What is Bahamas Ministry of Tourism's revenue?
Bahamas Ministry of Tourism does not publish standalone revenue; income comes from destination marketing partnerships, booking referrals.
Who are Bahamas Ministry of Tourism's competitors?
Main competitors in Bahamas include visitbarbados.org, visitjamaica.com.
How does Bahamas Ministry of Tourism make money?
Mainly destination marketing partnerships, booking referrals.
Is Bahamas Ministry of Tourism publicly traded?
Bahamas Ministry of Tourism's ownership: Government agency.
How many visitors does Bahamas Ministry of Tourism get?
Third-party estimates place Bahamas Ministry of Tourism at roughly 3 million visits per month, mostly from Bahamas, with 71% mobile traffic.
Is Bahamas Ministry of Tourism safe?
Bahamas Ministry of Tourism is an established travel site founded in 1990s (site) and ranked #5 in Bahamas; use the official domain bahamas.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbahamas.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBahamas and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos