The Nassau Guardian
The Bahamas' oldest newspaper and its digital edition.
The Nassau Guardian at a glance
The Nassau Guardian is a news & media website and one of the most visited sites in Bahamas, currently ranked #1 in the country. It was founded in 1844 and is headquartered in Nassau, Bahamas. Today The Nassau Guardian is owned by The Nassau Guardian (1844) Ltd.. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through advertising, digital subscriptions, print sales. Its closest rivals include tribune242.com, eyewitnessnews.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Bahamas, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bahamas86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bahamas
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the nassau guardian | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bahamas web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Bahamas
Company information
- Website
- thenassauguardian.com
- Sector
- News & Media
- Owner
- The Nassau Guardian (1844) Ltd.
- Owner type
- Private media company
- Founded
- 1844
- Headquarters
- Nassau, Bahamas
- Ownership
- The Nassau Guardian (1844) Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Nassau Guardian operates a news and media publisher focused on Bahamas. The Bahamas' oldest newspaper and its digital edition. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Digital subscriptions
- Print sales
International presence
- Primary market
- Bahamas
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bahamas)
- #1 in this index
- Sector rank
- Leading news & media site in Bahamas
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tribune242.com | ≈ 1.8 million / month | #2 class competitor | — |
| eyewitnessnews.com | ≈ 1.3 million / month | #3 class competitor | — |
What is The Nassau Guardian?
The Nassau Guardian (thenassauguardian.com) is a news and media publisher serving users in Bahamas. The Bahamas' oldest newspaper and its digital edition. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns The Nassau Guardian?
The site is operated by The Nassau Guardian (1844) Ltd.. The company was established in 1844 and is headquartered in Nassau, Bahamas.
Traffic and audience
Traffic estimates place The Nassau Guardian at roughly 3 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Nassau Guardian makes money
Revenue comes primarily from advertising, alongside digital subscriptions, print sales.
Competitors in Bahamas
Its closest rivals include tribune242.com, eyewitnessnews.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1844
The Nassau Guardian is founded in Nassau, Bahamas.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Bahamas.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Nassau Guardian?
The Nassau Guardian is operated by The Nassau Guardian (1844) Ltd.. Private media company structure, based on public filings and press reporting.
Where is The Nassau Guardian headquartered?
The Nassau Guardian is headquartered in Nassau, Bahamas.
When was The Nassau Guardian founded?
The Nassau Guardian was founded in 1844.
What is The Nassau Guardian's revenue?
The Nassau Guardian does not publish standalone revenue; income comes from advertising, digital subscriptions, print sales.
Who are The Nassau Guardian's competitors?
Main competitors in Bahamas include tribune242.com, eyewitnessnews.com.
How does The Nassau Guardian make money?
Mainly advertising, digital subscriptions, print sales.
Is The Nassau Guardian publicly traded?
No — The Nassau Guardian is not listed as an independent public company; it is operated by The Nassau Guardian (1844) Ltd..
How many visitors does The Nassau Guardian get?
Third-party estimates place The Nassau Guardian at roughly 3 million visits per month, mostly from Bahamas, with 79% mobile traffic.
Is The Nassau Guardian safe?
The Nassau Guardian is an established news & media site founded in 1844 and ranked #1 in Bahamas; use the official domain thenassauguardian.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsthenassauguardian.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBahamas and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos