Bhutan Telecom
Bhutan's incumbent telecom operator and online services.
Bhutan Telecom at a glance
Bhutan Telecom is a telecom website and one of the most visited sites in Bhutan, currently ranked #10 in the country. It was founded in 1999 and is headquartered in Thimphu, Bhutan. Today Bhutan Telecom is owned by Bhutan Telecom Ltd.. Our estimates put its audience at ≈ 0.6 million visits per month. The business earns money mainly through mobile and broadband subscriptions, enterprise connectivity, wholesale. Its closest rivals include tashicell.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.6 million / month | +2% |
| Q2 | ≈ 0.6 million / month | +3% |
| Q3 | ≈ 0.6 million / month | +3% |
| Q4 | ≈ 0.6 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Bhutan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bhutan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bhutan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bhutan telecom | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bhutan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Bhutan
Company information
- Website
- bt.bt
- Sector
- Telecom
- Owner
- Bhutan Telecom Ltd.
- Owner type
- State-owned company
- Founded
- 1999
- Headquarters
- Thimphu, Bhutan
- Employees
- 700+
- Ownership
- Bhutan Telecom Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Dzongkha
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bhutan Telecom operates a telecom operator focused on Bhutan. Bhutan's incumbent telecom operator and online services. Revenue comes mainly from mobile and broadband subscriptions, supported by the other lines listed below.
- Mobile and broadband subscriptions
- Enterprise connectivity
- Wholesale
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Bhutan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bhutan)
- #10 in this index
- Sector rank
- Leading telecom site in Bhutan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tashicell.com | ≈ 0.4 million / month | #11 class competitor | — |
What is Bhutan Telecom?
Bhutan Telecom (bt.bt) is a telecom operator serving users in Bhutan. Bhutan's incumbent telecom operator and online services. It ranks #10 among the most visited websites in the country in this index, within the telecom category.
Who owns Bhutan Telecom?
The site is operated by Bhutan Telecom Ltd.. The company was established in 1999 and is headquartered in Thimphu, Bhutan. It employs around 700+.
Traffic and audience
Traffic estimates place Bhutan Telecom at roughly 0.6 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Bhutan Telecom makes money
Revenue comes primarily from mobile and broadband subscriptions, alongside enterprise connectivity, wholesale.
Competitors in Bhutan
Its closest rivals include tashicell.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Bhutan Telecom is founded in Thimphu, Bhutan.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Bhutan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Bhutan Telecom?
Bhutan Telecom is operated by Bhutan Telecom Ltd.. State-owned company structure, based on public filings and press reporting.
Where is Bhutan Telecom headquartered?
Bhutan Telecom is headquartered in Thimphu, Bhutan.
When was Bhutan Telecom founded?
Bhutan Telecom was founded in 1999.
How many employees does Bhutan Telecom have?
Bhutan Telecom employs approximately 700+ people.
What is Bhutan Telecom's revenue?
Bhutan Telecom does not publish standalone revenue; income comes from mobile and broadband subscriptions, enterprise connectivity, wholesale.
Who are Bhutan Telecom's competitors?
Main competitors in Bhutan include tashicell.com.
How does Bhutan Telecom make money?
Mainly mobile and broadband subscriptions, enterprise connectivity, wholesale.
Is Bhutan Telecom publicly traded?
Bhutan Telecom's ownership: State-owned company.
How many visitors does Bhutan Telecom get?
Third-party estimates place Bhutan Telecom at roughly 0.6 million visits per month, mostly from Bhutan, with 80% mobile traffic.
Is Bhutan Telecom safe?
Bhutan Telecom is an established telecom site founded in 1999 and ranked #10 in Bhutan; use the official domain bt.bt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbt.bt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBhutan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos