MTN Benin
MTN's Beninese operations and MoMo mobile money portal.
MTN Benin at a glance
MTN Benin is a telecom website and one of the most visited sites in Benin, currently ranked #8 in the country. It was founded in 2007 (Benin entry) and is headquartered in Johannesburg, South Africa (group HQ). Today MTN Benin is owned by MTN Group. Our estimates put its audience at ≈ 1.5 million visits per month. The business earns money mainly through mobile subscriptions, mobile money (momo), data packages. Its closest rivals include moov.bj, celtiis.bj.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.4 million / month | +2% |
| Q2 | ≈ 1.5 million / month | +3% |
| Q3 | ≈ 1.5 million / month | +3% |
| Q4 | ≈ 1.6 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Benin, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Benin86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Benin
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mtn benin | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Benin web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Benin
Company information
- Website
- mtn.bj
- Sector
- Telecom
- Owner
- MTN Group
- Owner type
- Public company
- Founded
- 2007 (Benin entry)
- Headquarters
- Johannesburg, South Africa (group HQ)
- Employees
- 1,000+ (Benin)
- Ownership
- MTN Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MTN Benin operates a telecom operator focused on Benin. MTN's Beninese operations and MoMo mobile money portal. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Mobile money (MoMo)
- Data packages
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Benin
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Benin)
- #8 in this index
- Sector rank
- Leading telecom site in Benin
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| moov.bj | ≈ 0.9 million / month | #9 class competitor | — |
| celtiis.bj | ≈ 0.7 million / month | #10 class competitor | — |
What is MTN Benin?
MTN Benin (mtn.bj) is a telecom operator serving users in Benin. MTN's Beninese operations and MoMo mobile money portal. It ranks #8 among the most visited websites in the country in this index, within the telecom category.
Who owns MTN Benin?
The site is operated by MTN Group. The company was established in 2007 (Benin entry) and is headquartered in Johannesburg, South Africa (group HQ). It employs around 1,000+ (Benin).
Traffic and audience
Traffic estimates place MTN Benin at roughly 1.5 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How MTN Benin makes money
Revenue comes primarily from mobile subscriptions, alongside mobile money (momo), data packages.
Competitors in Benin
Its closest rivals include moov.bj, celtiis.bj.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007 (Benin entry)
MTN Benin is founded in Johannesburg, South Africa (group HQ).
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Benin.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns MTN Benin?
MTN Benin is operated by MTN Group. Public company structure, based on public filings and press reporting.
Where is MTN Benin headquartered?
MTN Benin is headquartered in Johannesburg, South Africa (group HQ).
When was MTN Benin founded?
MTN Benin was founded in 2007 (Benin entry).
How many employees does MTN Benin have?
MTN Benin employs approximately 1,000+ (Benin) people.
What is MTN Benin's revenue?
MTN Benin does not publish standalone revenue; income comes from mobile subscriptions, mobile money (momo), data packages.
Who are MTN Benin's competitors?
Main competitors in Benin include moov.bj, celtiis.bj.
How does MTN Benin make money?
Mainly mobile subscriptions, mobile money (momo), data packages.
Is MTN Benin publicly traded?
MTN Benin's ownership: Public company.
How many visitors does MTN Benin get?
Third-party estimates place MTN Benin at roughly 1.5 million visits per month, mostly from Benin, with 80% mobile traffic.
Is MTN Benin safe?
MTN Benin is an established telecom site founded in 2007 (Benin entry) and ranked #8 in Benin; use the official domain mtn.bj and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmtn.bj
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBenin and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos