Otzovik
A Russian consumer review site with product and service reviews.
Otzovik at a glance
Otzovik is a social media website and one of the most visited sites in Russia, currently ranked #186 in the country. It was founded in 2008 by Not publicly disclosed and is headquartered in Moscow, Russia. Today Otzovik is owned by Otzovik. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through advertising. Its closest rivals include irecommend.ru, yandex.ru, 2gis.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| otzovik | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in Russia
Company information
- Website
- otzovik.com
- Sector
- Social Media
- Owner
- Otzovik
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2008
- Headquarters
- Moscow, Russia
- Employees
- 50+
- Ownership
- Otzovik controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Otzovik operates a social platform focused on Russia. A Russian consumer review site with product and service reviews. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #186 in this index
- Sector rank
- Leading social media site in Russia
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| irecommend.ru | ≈ 18 million / month | #187 class competitor | — |
| yandex.ru | ≈ 13.5 million / month | #188 class competitor | — |
| 2gis.ru | ≈ 9 million / month | #189 class competitor | — |
What is Otzovik?
Otzovik (otzovik.com) is a social platform serving users in Russia. A Russian consumer review site with product and service reviews. It ranks #186 among the most visited websites in the country in this index, within the social media category.
Who owns Otzovik?
The site is operated by Otzovik, founded by Not publicly disclosed. The company was established in 2008 and is headquartered in Moscow, Russia. It employs around 50+.
Traffic and audience
Traffic estimates place Otzovik at roughly 30 million visits per month, about 1 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Otzovik makes money
Revenue comes primarily from advertising, alongside .
Competitors in Russia
Its closest rivals include irecommend.ru, yandex.ru, 2gis.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Otzovik is founded in Moscow, Russia.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #186 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Otzovik?
Otzovik is operated by Otzovik. Private company structure, based on public filings and press reporting.
Where is Otzovik headquartered?
Otzovik is headquartered in Moscow, Russia.
When was Otzovik founded?
Otzovik was founded in 2008 by Not publicly disclosed.
How many employees does Otzovik have?
Otzovik employs approximately 50+ people.
What is Otzovik's revenue?
Otzovik's revenue: ≈ $10 million annual revenue (est.).
Who are Otzovik's competitors?
Main competitors in Russia include irecommend.ru, yandex.ru, 2gis.ru.
How does Otzovik make money?
Mainly advertising.
Is Otzovik publicly traded?
No — Otzovik is not listed as an independent public company; it is operated by Otzovik.
How many visitors does Otzovik get?
Third-party estimates place Otzovik at roughly 30 million visits per month, mostly from Russia, with 88% mobile traffic.
Is Otzovik safe?
Otzovik is an established social media site founded in 2008 and ranked #186 in Russia; use the official domain otzovik.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsotzovik.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos