theqoo
A Korean entertainment and celebrity community popular with young women.
theqoo at a glance
theqoo is a social media website and one of the most visited sites in South Korea, currently ranked #124 in the country. It was founded in 2013 by Not publicly disclosed and is headquartered in Seoul, South Korea. Today theqoo is owned by theqoo. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through advertising. Its closest rivals include instiz.net, fmkorea.com, dcinside.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| theqoo | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in South Korea
Company information
- Website
- theqoo.net
- Sector
- Social Media
- Owner
- theqoo
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2013
- Headquarters
- Seoul, South Korea
- Employees
- 20+
- Ownership
- theqoo controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
theqoo operates a social platform focused on South Korea. A Korean entertainment and celebrity community popular with young women. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #124 in this index
- Sector rank
- Leading social media site in South Korea
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| instiz.net | ≈ 54 million / month | #125 class competitor | — |
| fmkorea.com | ≈ 40.5 million / month | #126 class competitor | — |
| dcinside.com | ≈ 27 million / month | #127 class competitor | — |
What is theqoo?
theqoo (theqoo.net) is a social platform serving users in South Korea. A Korean entertainment and celebrity community popular with young women. It ranks #124 among the most visited websites in the country in this index, within the social media category.
Who owns theqoo?
The site is operated by theqoo, founded by Not publicly disclosed. The company was established in 2013 and is headquartered in Seoul, South Korea. It employs around 20+.
Traffic and audience
Traffic estimates place theqoo at roughly 90 million visits per month, about 3 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How theqoo makes money
Revenue comes primarily from advertising, alongside .
Competitors in South Korea
Its closest rivals include instiz.net, fmkorea.com, dcinside.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
theqoo is founded in Seoul, South Korea.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #124 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns theqoo?
theqoo is operated by theqoo. Private company structure, based on public filings and press reporting.
Where is theqoo headquartered?
theqoo is headquartered in Seoul, South Korea.
When was theqoo founded?
theqoo was founded in 2013 by Not publicly disclosed.
How many employees does theqoo have?
theqoo employs approximately 20+ people.
What is theqoo's revenue?
theqoo's revenue: ≈ $15 million annual revenue (est.).
Who are theqoo's competitors?
Main competitors in South Korea include instiz.net, fmkorea.com, dcinside.com.
How does theqoo make money?
Mainly advertising.
Is theqoo publicly traded?
No — theqoo is not listed as an independent public company; it is operated by theqoo.
How many visitors does theqoo get?
Third-party estimates place theqoo at roughly 90 million visits per month, mostly from South Korea, with 88% mobile traffic.
Is theqoo safe?
theqoo is an established social media site founded in 2013 and ranked #124 in South Korea; use the official domain theqoo.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstheqoo.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos