Instiz
A Korean entertainment and pop-culture community site with polls and rankings.
Instiz at a glance
Instiz is a social media website and one of the most visited sites in South Korea, currently ranked #125 in the country. It was founded in 2008 by Not publicly disclosed and is headquartered in Seoul, South Korea. Today Instiz is owned by Instiz. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through advertising. Its closest rivals include theqoo.net, fmkorea.com, dcinside.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| instiz | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in South Korea
Company information
- Website
- instiz.net
- Sector
- Social Media
- Owner
- Instiz
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2008
- Headquarters
- Seoul, South Korea
- Employees
- 20+
- Ownership
- Instiz controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Instiz operates a social platform focused on South Korea. A Korean entertainment and pop-culture community site with polls and rankings. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #125 in this index
- Sector rank
- Leading social media site in South Korea
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| theqoo.net | ≈ 30 million / month | #126 class competitor | — |
| fmkorea.com | ≈ 22.5 million / month | #127 class competitor | — |
| dcinside.com | ≈ 15 million / month | #128 class competitor | — |
What is Instiz?
Instiz (instiz.net) is a social platform serving users in South Korea. A Korean entertainment and pop-culture community site with polls and rankings. It ranks #125 among the most visited websites in the country in this index, within the social media category.
Who owns Instiz?
The site is operated by Instiz, founded by Not publicly disclosed. The company was established in 2008 and is headquartered in Seoul, South Korea. It employs around 20+.
Traffic and audience
Traffic estimates place Instiz at roughly 50 million visits per month, about 1.7 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Instiz makes money
Revenue comes primarily from advertising, alongside .
Competitors in South Korea
Its closest rivals include theqoo.net, fmkorea.com, dcinside.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Instiz is founded in Seoul, South Korea.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #125 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Instiz?
Instiz is operated by Instiz. Private company structure, based on public filings and press reporting.
Where is Instiz headquartered?
Instiz is headquartered in Seoul, South Korea.
When was Instiz founded?
Instiz was founded in 2008 by Not publicly disclosed.
How many employees does Instiz have?
Instiz employs approximately 20+ people.
What is Instiz's revenue?
Instiz's revenue: ≈ $10 million annual revenue (est.).
Who are Instiz's competitors?
Main competitors in South Korea include theqoo.net, fmkorea.com, dcinside.com.
How does Instiz make money?
Mainly advertising.
Is Instiz publicly traded?
No — Instiz is not listed as an independent public company; it is operated by Instiz.
How many visitors does Instiz get?
Third-party estimates place Instiz at roughly 50 million visits per month, mostly from South Korea, with 88% mobile traffic.
Is Instiz safe?
Instiz is an established social media site founded in 2008 and ranked #125 in South Korea; use the official domain instiz.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsinstiz.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos