Odnoklassniki
A Russian social network popular with older users and CIS audiences.
Odnoklassniki at a glance
Odnoklassniki is a social media website and one of the most visited sites in Russia, currently ranked #188 in the country. It was founded in 2006 by Albert Popkov and is headquartered in Moscow, Russia. Today Odnoklassniki is owned by VK. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through advertising, virtual goods. Its closest rivals include vk.com, dzen.ru, telegram.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| odnoklassniki | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in Russia
Company information
- Website
- ok.ru
- Sector
- Social Media
- Owner
- VK
- Owner type
- Public company
- Founders
- Albert Popkov
- Founded
- 2006
- Headquarters
- Moscow, Russia
- Employees
- 1,000+
- Ownership
- VK controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Odnoklassniki operates a social platform focused on Russia. A Russian social network popular with older users and CIS audiences. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Virtual goods
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #188 in this index
- Sector rank
- Leading social media site in Russia
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vk.com | ≈ 180 million / month | #189 class competitor | — |
| dzen.ru | ≈ 135 million / month | #190 class competitor | — |
| telegram.org | ≈ 90 million / month | #191 class competitor | — |
What is Odnoklassniki?
Odnoklassniki (ok.ru) is a social platform serving users in Russia. A Russian social network popular with older users and CIS audiences. It ranks #188 among the most visited websites in the country in this index, within the social media category.
Who owns Odnoklassniki?
The site is operated by VK, founded by Albert Popkov. The company was established in 2006 and is headquartered in Moscow, Russia. It employs around 1,000+.
Traffic and audience
Traffic estimates place Odnoklassniki at roughly 300 million visits per month, about 10 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Odnoklassniki makes money
Revenue comes primarily from advertising, alongside virtual goods.
Competitors in Russia
Its closest rivals include vk.com, dzen.ru, telegram.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Odnoklassniki is founded in Moscow, Russia.
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #188 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Odnoklassniki?
Odnoklassniki is operated by VK. Public company structure, based on public filings and press reporting.
Where is Odnoklassniki headquartered?
Odnoklassniki is headquartered in Moscow, Russia.
When was Odnoklassniki founded?
Odnoklassniki was founded in 2006 by Albert Popkov.
How many employees does Odnoklassniki have?
Odnoklassniki employs approximately 1,000+ people.
What is Odnoklassniki's revenue?
Odnoklassniki's revenue: ≈ $400 million annual revenue (est.).
Who are Odnoklassniki's competitors?
Main competitors in Russia include vk.com, dzen.ru, telegram.org.
How does Odnoklassniki make money?
Mainly advertising, virtual goods.
Is Odnoklassniki publicly traded?
Odnoklassniki's ownership: Public company.
How many visitors does Odnoklassniki get?
Third-party estimates place Odnoklassniki at roughly 300 million visits per month, mostly from Russia, with 88% mobile traffic.
Is Odnoklassniki safe?
Odnoklassniki is an established social media site founded in 2006 and ranked #188 in Russia; use the official domain ok.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsok.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos