VTB
The site of one of Russia's largest state-controlled banks.
VTB at a glance
VTB is a finance & banking website and one of the most visited sites in Russia, currently ranked #148 in the country. It was founded in 1990 by Government of Russia and is headquartered in Moscow, Russia. Today VTB is owned by VTB Bank. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include sberbank.ru, tbank.ru, alfabank.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vtb | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Russia
Company information
- Website
- vtb.ru
- Sector
- Finance & Banking
- Owner
- VTB Bank
- Owner type
- Public company
- Founders
- Government of Russia
- Founded
- 1990
- Headquarters
- Moscow, Russia
- Employees
- 90,000+
- Ownership
- VTB Bank controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 billion annual revenue (est.)
- Languages
- Russian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
VTB operates a bank and digital financial platform focused on Russia. The site of one of Russia's largest state-controlled banks. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #148 in this index
- Sector rank
- Leading finance & banking site in Russia
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sberbank.ru | ≈ 36 million / month | #149 class competitor | — |
| tbank.ru | ≈ 27 million / month | #150 class competitor | — |
| alfabank.ru | ≈ 18 million / month | #151 class competitor | — |
What is VTB?
VTB (vtb.ru) is a bank and digital financial platform serving users in Russia. The site of one of Russia's largest state-controlled banks. It ranks #148 among the most visited websites in the country in this index, within the finance & banking category.
Who owns VTB?
The site is operated by VTB Bank, founded by Government of Russia. The company was established in 1990 and is headquartered in Moscow, Russia. It employs around 90,000+.
Traffic and audience
Traffic estimates place VTB at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How VTB makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Russia
Its closest rivals include sberbank.ru, tbank.ru, alfabank.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
VTB is founded in Moscow, Russia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #148 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns VTB?
VTB is operated by VTB Bank. Public company structure, based on public filings and press reporting.
Where is VTB headquartered?
VTB is headquartered in Moscow, Russia.
When was VTB founded?
VTB was founded in 1990 by Government of Russia.
How many employees does VTB have?
VTB employs approximately 90,000+ people.
What is VTB's revenue?
VTB's revenue: ≈ $15 billion annual revenue (est.).
Who are VTB's competitors?
Main competitors in Russia include sberbank.ru, tbank.ru, alfabank.ru.
How does VTB make money?
Mainly net interest income, fees.
Is VTB publicly traded?
VTB's ownership: Public company.
How many visitors does VTB get?
Third-party estimates place VTB at roughly 60 million visits per month, mostly from Russia, with 82% mobile traffic.
Is VTB safe?
VTB is an established finance & banking site founded in 1990 and ranked #148 in Russia; use the official domain vtb.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvtb.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos