Macquarie Bank
The consumer banking site of Macquarie Group offering transaction, savings and home loan products.
Macquarie Bank at a glance
Macquarie Bank is a finance & banking website and one of the most visited sites in Australia, currently ranked #148 in the country. It was founded in 1985 by David Clarke, Hywel Evans and is headquartered in Sydney, Australia. Today Macquarie Bank is owned by Macquarie Group. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through net interest income, fees, investment banking. Its closest rivals include ing.com.au, commbank.com.au, nab.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| macquarie bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Australia
Company information
- Website
- macquarie.com.au
- Sector
- Finance & Banking
- Owner
- Macquarie Group
- Owner type
- Public company
- Founders
- David Clarke, Hywel Evans
- Founded
- 1985
- Headquarters
- Sydney, Australia
- Employees
- 20,000+
- Ownership
- Macquarie Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $18 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $18 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Macquarie Bank operates a bank and digital financial platform focused on Australia. The consumer banking site of Macquarie Group offering transaction, savings and home loan products. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
- Investment banking
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #148 in this index
- Sector rank
- Leading finance & banking site in Australia
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ing.com.au | ≈ 7.2 million / month | #149 class competitor | — |
| commbank.com.au | ≈ 5.4 million / month | #150 class competitor | — |
| nab.com.au | ≈ 3.6 million / month | #151 class competitor | — |
What is Macquarie Bank?
Macquarie Bank (macquarie.com.au) is a bank and digital financial platform serving users in Australia. The consumer banking site of Macquarie Group offering transaction, savings and home loan products. It ranks #148 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Macquarie Bank?
The site is operated by Macquarie Group, founded by David Clarke, Hywel Evans. The company was established in 1985 and is headquartered in Sydney, Australia. It employs around 20,000+.
Traffic and audience
Traffic estimates place Macquarie Bank at roughly 12 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Macquarie Bank makes money
Revenue comes primarily from net interest income, alongside fees, investment banking.
Competitors in Australia
Its closest rivals include ing.com.au, commbank.com.au, nab.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1985
Macquarie Bank is founded in Sydney, Australia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #148 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Macquarie Bank?
Macquarie Bank is operated by Macquarie Group. Public company structure, based on public filings and press reporting.
Where is Macquarie Bank headquartered?
Macquarie Bank is headquartered in Sydney, Australia.
When was Macquarie Bank founded?
Macquarie Bank was founded in 1985 by David Clarke, Hywel Evans.
How many employees does Macquarie Bank have?
Macquarie Bank employs approximately 20,000+ people.
What is Macquarie Bank's revenue?
Macquarie Bank's revenue: ≈ $18 billion annual revenue (est.).
Who are Macquarie Bank's competitors?
Main competitors in Australia include ing.com.au, commbank.com.au, nab.com.au.
How does Macquarie Bank make money?
Mainly net interest income, fees, investment banking.
Is Macquarie Bank publicly traded?
Macquarie Bank's ownership: Public company.
How many visitors does Macquarie Bank get?
Third-party estimates place Macquarie Bank at roughly 12 million visits per month, mostly from Australia, with 82% mobile traffic.
Is Macquarie Bank safe?
Macquarie Bank is an established finance & banking site founded in 1985 and ranked #148 in Australia; use the official domain macquarie.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmacquarie.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos