9Now
The Nine Network's free streaming and catch-up service with live TV and on-demand shows.
9Now at a glance
9Now is an entertainment & streaming website and one of the most visited sites in Australia, currently ranked #152 in the country. It was founded in 2013 by Nine Network and is headquartered in Sydney, Australia. Today 9Now is owned by Nine Entertainment. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through advertising. Its closest rivals include 7plus.com.au, abc.net.au, sbs.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 9now | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Australia
Company information
- Website
- 9now.com.au
- Sector
- Entertainment & Streaming
- Owner
- Nine Entertainment
- Owner type
- Public company
- Founders
- Nine Network
- Founded
- 2013
- Headquarters
- Sydney, Australia
- Employees
- 300+
- Ownership
- Nine Entertainment controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
9Now operates an entertainment and streaming service focused on Australia. The Nine Network's free streaming and catch-up service with live TV and on-demand shows. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #152 in this index
- Sector rank
- Leading entertainment & streaming site in Australia
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 7plus.com.au | ≈ 15 million / month | #153 class competitor | — |
| abc.net.au | ≈ 11.2 million / month | #154 class competitor | — |
| sbs.com.au | ≈ 7.5 million / month | #155 class competitor | — |
What is 9Now?
9Now (9now.com.au) is an entertainment and streaming service serving users in Australia. The Nine Network's free streaming and catch-up service with live TV and on-demand shows. It ranks #152 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns 9Now?
The site is operated by Nine Entertainment, founded by Nine Network. The company was established in 2013 and is headquartered in Sydney, Australia. It employs around 300+.
Traffic and audience
Traffic estimates place 9Now at roughly 25 million visits per month, about 0.8 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How 9Now makes money
Revenue comes primarily from advertising, alongside .
Competitors in Australia
Its closest rivals include 7plus.com.au, abc.net.au, sbs.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
9Now is founded in Sydney, Australia.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #152 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns 9Now?
9Now is operated by Nine Entertainment. Public company structure, based on public filings and press reporting.
Where is 9Now headquartered?
9Now is headquartered in Sydney, Australia.
When was 9Now founded?
9Now was founded in 2013 by Nine Network.
How many employees does 9Now have?
9Now employs approximately 300+ people.
What is 9Now's revenue?
9Now's revenue: ≈ $200 million annual revenue (est.).
Who are 9Now's competitors?
Main competitors in Australia include 7plus.com.au, abc.net.au, sbs.com.au.
How does 9Now make money?
Mainly advertising.
Is 9Now publicly traded?
9Now's ownership: Public company.
How many visitors does 9Now get?
Third-party estimates place 9Now at roughly 25 million visits per month, mostly from Australia, with 74% mobile traffic.
Is 9Now safe?
9Now is an established entertainment & streaming site founded in 2013 and ranked #152 in Australia; use the official domain 9now.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements9now.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos