CommSec
Australia's largest online share trading platform, run by Commonwealth Bank.
CommSec at a glance
CommSec is a finance & banking website and one of the most visited sites in Australia, currently ranked #149 in the country. It was founded in 1995 by Commonwealth Bank and is headquartered in Sydney, Australia. Today CommSec is owned by Commonwealth Bank of Australia. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through brokerage fees, margin lending. Its closest rivals include selfwealth.com.au, nabtrade.com.au, stake.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| commsec | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Australia
Company information
- Website
- commsec.com.au
- Sector
- Finance & Banking
- Owner
- Commonwealth Bank of Australia
- Owner type
- Subsidiary of public company
- Founders
- Commonwealth Bank
- Founded
- 1995
- Headquarters
- Sydney, Australia
- Employees
- 700+
- Ownership
- Commonwealth Bank of Australia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CommSec operates a bank and digital financial platform focused on Australia. Australia's largest online share trading platform, run by Commonwealth Bank. Revenue comes mainly from brokerage fees, supported by the other lines listed below.
- Brokerage fees
- Margin lending
Products & services
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #149 in this index
- Sector rank
- Leading finance & banking site in Australia
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| selfwealth.com.au | ≈ 6 million / month | #150 class competitor | — |
| nabtrade.com.au | ≈ 4.5 million / month | #151 class competitor | — |
| stake.com.au | ≈ 3 million / month | #152 class competitor | — |
What is CommSec?
CommSec (commsec.com.au) is a bank and digital financial platform serving users in Australia. Australia's largest online share trading platform, run by Commonwealth Bank. It ranks #149 among the most visited websites in the country in this index, within the finance & banking category.
Who owns CommSec?
The site is operated by Commonwealth Bank of Australia, founded by Commonwealth Bank. The company was established in 1995 and is headquartered in Sydney, Australia. It employs around 700+.
Traffic and audience
Traffic estimates place CommSec at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How CommSec makes money
Revenue comes primarily from brokerage fees, alongside margin lending.
Competitors in Australia
Its closest rivals include selfwealth.com.au, nabtrade.com.au, stake.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
CommSec is founded in Sydney, Australia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #149 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns CommSec?
CommSec is operated by Commonwealth Bank of Australia. Subsidiary of public company structure, based on public filings and press reporting.
Where is CommSec headquartered?
CommSec is headquartered in Sydney, Australia.
When was CommSec founded?
CommSec was founded in 1995 by Commonwealth Bank.
How many employees does CommSec have?
CommSec employs approximately 700+ people.
What is CommSec's revenue?
CommSec's revenue: ≈ $500 million annual revenue (est.).
Who are CommSec's competitors?
Main competitors in Australia include selfwealth.com.au, nabtrade.com.au, stake.com.au.
How does CommSec make money?
Mainly brokerage fees, margin lending.
Is CommSec publicly traded?
CommSec's ownership: Subsidiary of public company.
How many visitors does CommSec get?
Third-party estimates place CommSec at roughly 10 million visits per month, mostly from Australia, with 82% mobile traffic.
Is CommSec safe?
CommSec is an established finance & banking site founded in 1995 and ranked #149 in Australia; use the official domain commsec.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscommsec.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos