Universidad de Buenos Aires (UBA)
Largest and highest-ranked public research university in Argentina and Latin America.
Universidad de Buenos Aires at a glance
Universidad de Buenos Aires is an education website and one of the most visited sites in Argentina, currently ranked #10 in the country. It was founded in 1821 by Bernardino Rivadavia and is headquartered in Buenos Aires, Argentina. Today Universidad de Buenos Aires is owned by University of Buenos Aires. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through state funding. Its closest rivals include unc.edu.ar, unlp.edu.ar.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Argentina, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Argentina86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Argentina
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| universidad de buenos aires (uba) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Argentina web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Argentina
Company information
- Website
- uba.ar
- Sector
- Education
- Owner
- University of Buenos Aires
- Owner type
- Public university
- Founders
- Bernardino Rivadavia
- Founded
- 1821
- Headquarters
- Buenos Aires, Argentina
- Employees
- 28,000+
- Ownership
- University of Buenos Aires controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Spanish
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Universidad de Buenos Aires (UBA) operates an education platform focused on Argentina. Largest and highest-ranked public research university in Argentina and Latin America. Revenue comes mainly from state funding, supported by the other lines listed below.
- State Funding
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Argentina
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Argentina)
- #10 in this index
- Sector rank
- Leading education site in Argentina
- Global rank
- 9500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| unc.edu.ar | ≈ 6 million / month | #11 class competitor | — |
| unlp.edu.ar | ≈ 4.5 million / month | #12 class competitor | — |
What is Universidad de Buenos Aires (UBA)?
Universidad de Buenos Aires (UBA) (uba.ar) is an education platform serving users in Argentina. Largest and highest-ranked public research university in Argentina and Latin America. It ranks #10 among the most visited websites in the country in this index, within the education category.
Who owns Universidad de Buenos Aires (UBA)?
The site is operated by University of Buenos Aires, founded by Bernardino Rivadavia. The company was established in 1821 and is headquartered in Buenos Aires, Argentina. It employs around 28,000+.
Traffic and audience
Traffic estimates place Universidad de Buenos Aires (UBA) at roughly 10 million visits per month, about 0.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Universidad de Buenos Aires (UBA) makes money
Revenue comes primarily from state funding, alongside .
Competitors in Argentina
Its closest rivals include unc.edu.ar, unlp.edu.ar.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1821
Universidad de Buenos Aires (UBA) is founded in Buenos Aires, Argentina.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Argentina.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Universidad de Buenos Aires (UBA)?
Universidad de Buenos Aires (UBA) is operated by University of Buenos Aires. Public university structure, based on public filings and press reporting.
Where is Universidad de Buenos Aires (UBA) headquartered?
Universidad de Buenos Aires (UBA) is headquartered in Buenos Aires, Argentina.
When was Universidad de Buenos Aires (UBA) founded?
Universidad de Buenos Aires (UBA) was founded in 1821 by Bernardino Rivadavia.
How many employees does Universidad de Buenos Aires (UBA) have?
Universidad de Buenos Aires (UBA) employs approximately 28,000+ people.
What is Universidad de Buenos Aires (UBA)'s revenue?
Universidad de Buenos Aires (UBA)'s revenue: Undisclosed.
Who are Universidad de Buenos Aires (UBA)'s competitors?
Main competitors in Argentina include unc.edu.ar, unlp.edu.ar.
How does Universidad de Buenos Aires (UBA) make money?
Mainly state funding.
Is Universidad de Buenos Aires (UBA) publicly traded?
Universidad de Buenos Aires (UBA)'s ownership: Public university.
How many visitors does Universidad de Buenos Aires (UBA) get?
Third-party estimates place Universidad de Buenos Aires (UBA) at roughly 10 million visits per month, mostly from Argentina, with 66% mobile traffic.
Is Universidad de Buenos Aires (UBA) safe?
Universidad de Buenos Aires (UBA) is an established education site founded in 1821 and ranked #10 in Argentina; use the official domain uba.ar and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsuba.ar
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageArgentina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos