Tartu Ülikool (University of Tartu)
Estonia's oldest, largest, and highest-ranked national research university, founded in 1632.
Tartu Ülikool at a glance
Tartu Ülikool is an education website and one of the most visited sites in Estonia, currently ranked #8 in the country. It was founded in 1632 by King Gustavus Adolphus of Sweden and is headquartered in Tartu, Estonia. Today Tartu Ülikool is owned by University of Tartu. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through government education subsidies, research grants. Its closest rivals include taltech.ee.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Estonia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Estonia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Estonia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tartu ülikool (university of tartu) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Estonia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Estonia
Company information
- Website
- ut.ee
- Sector
- Education
- Owner
- University of Tartu
- Owner type
- Public university
- Founders
- King Gustavus Adolphus of Sweden
- Founded
- 1632
- Headquarters
- Tartu, Estonia
- Employees
- 3,500+
- Ownership
- University of Tartu controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Estonian, English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tartu Ülikool (University of Tartu) operates an education platform focused on Estonia. Estonia's oldest, largest, and highest-ranked national research university, founded in 1632. Revenue comes mainly from government education subsidies, supported by the other lines listed below.
- Government Education Subsidies
- Research Grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Estonia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Estonia)
- #8 in this index
- Sector rank
- Leading education site in Estonia
- Global rank
- 12500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| taltech.ee | ≈ 3 million / month | #9 class competitor | — |
What is Tartu Ülikool (University of Tartu)?
Tartu Ülikool (University of Tartu) (ut.ee) is an education platform serving users in Estonia. Estonia's oldest, largest, and highest-ranked national research university, founded in 1632. It ranks #8 among the most visited websites in the country in this index, within the education category.
Who owns Tartu Ülikool (University of Tartu)?
The site is operated by University of Tartu, founded by King Gustavus Adolphus of Sweden. The company was established in 1632 and is headquartered in Tartu, Estonia. It employs around 3,500+.
Traffic and audience
Traffic estimates place Tartu Ülikool (University of Tartu) at roughly 5 million visits per month, about 0.2 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Tartu Ülikool (University of Tartu) makes money
Revenue comes primarily from government education subsidies, alongside research grants.
Competitors in Estonia
Its closest rivals include taltech.ee.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1632
Tartu Ülikool (University of Tartu) is founded in Tartu, Estonia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Estonia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Tartu Ülikool (University of Tartu)?
Tartu Ülikool (University of Tartu) is operated by University of Tartu. Public university structure, based on public filings and press reporting.
Where is Tartu Ülikool (University of Tartu) headquartered?
Tartu Ülikool (University of Tartu) is headquartered in Tartu, Estonia.
When was Tartu Ülikool (University of Tartu) founded?
Tartu Ülikool (University of Tartu) was founded in 1632 by King Gustavus Adolphus of Sweden.
How many employees does Tartu Ülikool (University of Tartu) have?
Tartu Ülikool (University of Tartu) employs approximately 3,500+ people.
What is Tartu Ülikool (University of Tartu)'s revenue?
Tartu Ülikool (University of Tartu)'s revenue: Undisclosed.
Who are Tartu Ülikool (University of Tartu)'s competitors?
Main competitors in Estonia include taltech.ee.
How does Tartu Ülikool (University of Tartu) make money?
Mainly government education subsidies, research grants.
Is Tartu Ülikool (University of Tartu) publicly traded?
Tartu Ülikool (University of Tartu)'s ownership: Public university.
How many visitors does Tartu Ülikool (University of Tartu) get?
Third-party estimates place Tartu Ülikool (University of Tartu) at roughly 5 million visits per month, mostly from Estonia, with 66% mobile traffic.
Is Tartu Ülikool (University of Tartu) safe?
Tartu Ülikool (University of Tartu) is an established education site founded in 1632 and ranked #8 in Estonia; use the official domain ut.ee and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsut.ee
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEstonia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos