Mercado Libre Argentina
Latin America's largest marketplace, in its founding market.
Mercado Libre Argentina at a glance
Mercado Libre Argentina is an e-commerce website and one of the most visited sites in Argentina, currently ranked #1 in the country. It was founded in 1999 by Marcos Galperin and is headquartered in Buenos Aires, Argentina. Today Mercado Libre Argentina is owned by MercadoLibre, Inc.. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees. Its closest rivals include amazon.com, tiendamia.com, fravega.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Argentina, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Argentina86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Argentina
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mercado libre argentina | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Argentina web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Argentina
Company information
- Website
- mercadolibre.com.ar
- Sector
- E-commerce
- Owner
- MercadoLibre, Inc.
- Owner type
- Public company
- Founders
- Marcos Galperin
- Founded
- 1999
- Headquarters
- Buenos Aires, Argentina
- Employees
- 50,000+ group-wide
- Ownership
- MercadoLibre, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mercado Libre Argentina operates an online retail and marketplace platform focused on Argentina. Latin America's largest marketplace, in its founding market. Revenue comes mainly from marketplace commissions from sellers, supported by the other lines listed below.
- Marketplace commissions from sellers
- Seller advertising and sponsored placements
- Delivery and fulfilment fees
- Private-label and first-party retail margin
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Argentina
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Argentina)
- #1 in this index
- Sector rank
- Leading e-commerce site in Argentina
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com | ≈ 180 million / month | #2 class competitor | — |
| tiendamia.com | ≈ 135 million / month | #3 class competitor | — |
| fravega.com | ≈ 90 million / month | #4 class competitor | — |
What is Mercado Libre Argentina?
Mercado Libre Argentina (mercadolibre.com.ar) is an online retail and marketplace platform serving users in Argentina. Latin America's largest marketplace, in its founding market. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Mercado Libre Argentina?
The site is operated by MercadoLibre, Inc., founded by Marcos Galperin. The company was established in 1999 and is headquartered in Buenos Aires, Argentina. It employs around 50,000+ group-wide.
Traffic and audience
Traffic estimates place Mercado Libre Argentina at roughly 300 million visits per month, about 10 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Mercado Libre Argentina makes money
Revenue comes primarily from marketplace commissions from sellers, alongside seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Competitors in Argentina
Its closest rivals include amazon.com, tiendamia.com, fravega.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Mercado Libre Argentina is founded in Buenos Aires, Argentina.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Argentina.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Mercado Libre Argentina?
Mercado Libre Argentina is operated by MercadoLibre, Inc.. Public company structure, based on public filings and press reporting.
Where is Mercado Libre Argentina headquartered?
Mercado Libre Argentina is headquartered in Buenos Aires, Argentina.
When was Mercado Libre Argentina founded?
Mercado Libre Argentina was founded in 1999 by Marcos Galperin.
How many employees does Mercado Libre Argentina have?
Mercado Libre Argentina employs approximately 50,000+ group-wide people.
What is Mercado Libre Argentina's revenue?
Mercado Libre Argentina does not publish standalone revenue; income comes from marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Who are Mercado Libre Argentina's competitors?
Main competitors in Argentina include amazon.com, tiendamia.com, fravega.com.
How does Mercado Libre Argentina make money?
Mainly marketplace commissions from sellers, seller advertising and sponsored placements, delivery and fulfilment fees, private-label and first-party retail margin.
Is Mercado Libre Argentina publicly traded?
Mercado Libre Argentina's ownership: Public company.
How many visitors does Mercado Libre Argentina get?
Third-party estimates place Mercado Libre Argentina at roughly 300 million visits per month, mostly from Argentina, with 76% mobile traffic.
Is Mercado Libre Argentina safe?
Mercado Libre Argentina is an established e-commerce site founded in 1999 and ranked #1 in Argentina; use the official domain mercadolibre.com.ar and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmercadolibre.com.ar
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageArgentina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos